The Royal charter governs the BBC. This Royal charter is modified and renewed at 10 year intervals. The Royal Charter defines the roles of BBC with respect to the UK culture. BBC programming according to the Charter definition should carry out engagement with the different communities. It should present content that is viable for different diverse segments of audience and the audience opinion on content should always be given first prerogative and not the revenue generation. The United Kingdom is stated to have a very mature diverse segment of audience. As of 2002, it was noted that the ethnic population in the United Kingdom grew by as much as 54 percent, with the total population being around 8 percent of the UK population. A BBC survey states that the ethnic minorities are very much settled into UK society and cultural realms. Given this context addressing the needs of the cultural minorities in United Kingdom is as much a part of BBC’s priorities. The cultural diversity in the United Kingdom is not only introduced because of immigration and settlement, it is also introduced because of age old issues that are present in the land. There are differences of opinion based on geography and also of the political and social opinions. As an example consider the case of what is happening in Northern Ireland.