经济-经济因素描述了运作本组织所使用的经济性质的有关方面。格洛丽亚·吉恩抓住这个机会，因为澳大利亚的消费者都是高度不可退还的收入(Worthington & Britton, 2015)。
Gloria Jean’s coffee is in the cash cow sector. The market share of the company has increased, but the development is still negligible. There are some beverages apart from coffee that people considered them as the part of their daily life such as juices and coke etc.
Political-The political or the legal environment describes the laws and the regulations which are needed to be followed by the company for the betterment of the business. The Fair trade certificate is being established for the business of Coffee by the Australian government.
Economic-Economic factors describe the concerned aspects of the nature of the economy used for operating the organization. Gloria Jean takes the opportunity as the consumers of Australia consist of highly non-refundable income (Worthington & Britton, 2015).
Social-Social and the cultural factors seem to be influencing the coffee industry as it varies from country to country. It becomes the major factor for Gloria Jean to understand the factors regarding the social risks and it can be able to place the terms and the conditions accordingly for the purpose of sales and consumption.