Ever since the day Elibol indulged in foundation of the company, it has indulged in becoming an icon of leather within Russia and among Eastern bloc nations. The first stores of the company were opened in Beyazit in the year 1981 in the region of Istanbul. The company since then has become a brand of indispensable nature for the customers indulged in following trends in the world and determining the key styles. The company has also introduced wider range of product for the customers of elite nature in each season every since the year 2003. Most of the companies within Turkey among the fur companies are those which have businesses owned through families (Ramchandani and Coste-Maniere, 2015). Elibol is also a company operating on family business owned operations. The existing business mode is to operate as a commercial organization wherein processes of decisions are influenced through several family generations either through marriage or through blood. In the company, there exists closer identification with the firm of leadership as well as that of ownership (Yamamoto and Bayramoglu, 2011). The firm is constructed not over owner-manager firm of entrepreneurship. This is only because it is a family business as the company lacks dimensions of multi-generational nature and influence of family is present which creates family businesses based unique dynamics and relationships. For the company, family business is the most general economic model.
The current business mode is to export the company goods to various nations across the world. Some of these nations are USA, Germany, Russia, Belgium, Switzerland, Greece, Denmark, Sweden and Norway (Gundogdu et al., 2016). The production averagely for the company has taken place for 50000 ready to wear fur based garments each year. The company also has a long term established recognition for supply of leather garments with high quality. The company has remained in the sector of leather for about 23 years because of the high product quality, customer based serious and stable relationships (Yamamoto et al., 2009b). Taking into consideration, the customers as partners, the company not only gives them technical based support but also tactical based support with regard to business practices and operations whenever needed. The company makes use of higher quality of leather for production which is also unique. Spain and Italy are the two places from where leather hide is imported. For the company at higher standards is workmanship (Unal, 2016). There is higher qualification and workforce training for meeting the requirements. One of the key reasons for long term viability of this business of course lies in the fact that there has been modernization of consistent nature and the company has always indulged in following production fashion. Each season and in each month, the company has added various new models for its collection. Customer models have also been produced. International fairs as well as international fashion media is visited by the company in order to reach the customers and their preferences at large.