Although the sociology and history of American football has not been discussed as enthusiastically as is the case with baseball however it is now receiving significant attention from the academics who want to look into the historical development as well as the meaning of sport in the American Society. Popular books of high quality like the nostalgic recollection of Gildea regarding the team Baltimore Colts as well as the Baltimore Society during the 1950s play an important role in increasing our understanding of the role played by football in the American Society. Another name that can be taken in this regard is that of Bissinger’s Friday Night Lights. The scholars of sport studies,working on other sports will also be helped by following the approach that has been adopted by these authors.
On the basis of the passion for football among college alumni, no sports in America has been capable of capitalizing the opportunities that have been provided by the electronic media, both in college it form and in its professional form. During the late 20th century, annual Super Bowl became the single greatest sports event in America to be broadcasted on television. In this way, as was the case in 1980s, with the college Thanksgiving Day games in New York, even today football is much of a spectacular as it is a sports event. However, football cannot be considered as merely a vehicle for televised marketing and entertainment.