The mobile gaming industry has seen significant and rapid increase in its use since the use of Smartphone’s. The introduction of Smartphone’s has made the access to games even easier. The widespread appeal of games that are simple to play and help people kill spare time has helped in paving way for the success of mobile gaming industry. The social games, which are found on social media platforms such as Facebook, have established the stage for mobile gaming. As a result, these factors have contributed to the development of nearly 35 per cent of the total market share in the gaming industry by the year 2017.More and more mobile games are being launched now and then. They offer in-game reward points and bonuses to the player for their recruiting new members or players of the mobile game. Because of such baits in disguise of reward points, mobile gamers have now turned to social media websites for the purpose of recruiting or referring their family and friends. There are some mobile games that even provide social media support so that the players can be enticed and offered with in-game friends or chats features to communicate as well as virtually compete with other players in the game. The games have improved drastically in terms of graphics and mechanics. These target a very wide audience and not children anymore. According to Elson et al. (2010), the mobile games developed today are for every age group and support every technology. The mobile gaming is advancing and bringing new trends to the marketplace. The factors such as accessibility, low cost and innovative have helped mobile gaming excel in the market and put behind other forms of gaming. The increasing number of mobile game players has resulted in the creation of more and more devoted blogs, forums as well as tip sites to nail a mobile game. The purpose of this essay is to discuss the impact of mobile games on the market place. To achieve this, the key focus should be on explaining the impact of mobile gaming, target audience and the possibility of H5 to develop mobile games.
ESA or The Entertainment Software Association, the video game industry’s governing body, had stated that Snake was the first mobile game. It was introduced in 1990s and it was only there in the Texas Instruments Graphing Calculators. According to Bogost (2011), there were changes in the cell phone gaming in early 1990s. During this period, there was massive improvement in cell phone technology. The mobile devices were developed to handle games well. Bogost (2011) explains that models including Blackberries and PDAs were used more as business tools in spite of toys. Therefore, these models had limited the potential of the gaming companies and developers. In 2007, this perception was, however, changed by the introduction of iPhone (Böhmer et al., 2011). It was marketed as an easy-to-use tool for every age group. The rapid spread of iPhone and development of its competitors have helped in providing huge possibility for the mobile game development. A new range of potential players was made available through phones, which outnumbered traditional gaming. As per the US market statistics as of 2013, there were over 200 million active iOS and Android devices (Band et al., 2016). As a result, the mobile games have increased over market size. The games have enabled the people of every age group to pass their time. The huge accessibility and portability has enticed the gamers to consider mobile gaming instead of other forms of gaming. This has, ultimately, widened the potential audience for mobile gaming.