加拿大代写essay：品牌资产

加拿大代写essay：品牌资产

Yoo和Donthu的观点（2001）基于顾客的品牌资产（CBBE）是一个品牌在顾客心中的价值评估方式。值得注意的是，品牌资产可以提升盈利能力的小型和大型企业解决客户理解品牌的差距，为他们提供保证和CBBE模型中心，在顾客心中的价值。它促使公司根据定性的或一般的顾客印象来定义他们的品牌。
根据Washburn木板（2002）强大的品牌包括四个基本步骤，它们是通过建立品牌意识的宽度和深度，建立品牌，产生强大的品牌内涵，建设性和创造性的品牌联想，绘制建设品牌反应和与客户建立品牌关系。然而，实现这些步骤包括发展六品牌的基石，品牌表现、突显性、意象、判断、意义、感情、性格（Washburn和木板，2002）。最值得人即品牌共振发生时，所有其他品牌的基石是建立正确的品牌共鸣客户展示卓越的品牌忠诚度的方式，他们寻找的方式相互关联的品牌，也分享他们的满意度与他人（Vázquez，RíO &伊格莱希亚斯，2002）。
简而言之，它可以提到CBBE模型提供了一个衡量通过品牌评估品牌建设的尝试，其发展也可以配合研究计划指南。品牌资产模型的概念很简单，即为了建立一个强有力的品牌，组织有必要塑造消费者考虑和感受品牌的方式（凯勒，1993）。组织必须围绕品牌创造正确的体验形式，使消费者获得明确的建设性意见、观点、态度、观点和见解。具有强大品牌资产的组织必须引导他们的顾客比竞争对手购买更多的产品。他们还迫使他们的客户认为产品的已知，并产生更多的忠诚客户，而这些方式组织不可能失去客户的竞争对手（Swait，1993）。

加拿大代写essay：品牌资产

In the viewpoint of Yoo & Donthu (2001) customer-based brand equity (CBBE) is a manner of evaluating the brand value in the mind of customers. It is noteworthy that brand equity can enhance profitability in small-scale and large companies by addressing gaps in customers’ comprehension about a brand and providing them assurances and the CBBE model centres that worth in customers mind. It induces companies to define their brands as per a definite hierarchy of qualitative, or general, customer impressions.
As per Washburn & Plank (2002) a strong brand comprises of four basic steps, they are creating brand identity by setting width and depth of brand awareness, generating brand meaning by potent, constructive and creative brand associations, drawing constructive brand responses and building brand relationships with customers. However, attaining these steps comprises of developing six brand building blocks, brand performance, salience, imagery, judgments, meaning, feelings, and character (Washburn & Plank, 2002). The most worthy one i.e. brand resonance takes place when all the other brand building blocks are set up and with right brand resonance customers demonstrate a superior brand loyalty in a manner that they look for means to interrelate with the brand and also share their satisfaction with others (Vázquez, Río & Iglesias, 2002).
In a nutshell, it can be mentioned that CBBE model offers a measure through which brands can assess their development in brand building attempts and can also guide for mating research plans. The concept of Brand Equity Model is simple, i.e. for the purpose of building a potent brand, it is necessary for organizations to shape the way consumers consider and feel for their brand (Keller, 1993). Organizations have to create the correct form of experiences around the brand, so that consumers get definite constructive opinions, outlook, attitudes, views and insights about it. It is imperative that organizations with powerful brand equity induce their customers to purchase more from them as compared to their competitors. They also compel their customers to suggest the product to their known, and generate more loyal customers, and these way organizations have the less likelihood to lose customers to their competitors (Swait, 1993).