加拿大论文润色：综合营销策略
加拿大论文润色：综合营销策略
在制定公司战略时，没有单一的战略或理论模型。需要创建一个由多个策略组合而成的策略。针对塔拉塔，提出了波特国家竞争理论与明茨伯格紧急战略模型相结合的方法。应采用5P的经营策略。塔拉塔普需要在肯尼亚市场建立并维持下去。因此，目标人群中应该产生品牌价值(Magretta, 2013)。对于价值创造，波特斯价值创造模型被推荐给公司。肯尼亚人更喜欢实用的商品;商品应该是高质量和低价格(Magretta, 2013)。公司的汽车配件和汽车配件的价格应低于博世、Autospare等竞争对手。应该有不同的产品范围来吸引目标消费者。制定商品销售的综合营销策略。广播和电视是这个国家使用最广泛的媒体。对于广告，应该有策略，包括直接营销销售，使用电视和广播(Magretta, 2013)。在公司运营的第一年，品牌认知度至少要达到15%。
加拿大论文润色：综合营销策略
与当地社区联系，在肯尼亚举办的汽车博览会上做广告。主办多场有关汽车零件的本地社区展览。制定供应商和经销商的管理策略，对供应商进行品牌的严格要求教育。通过对肯尼亚对外直接投资政策的分析，发现该国也遵循着实用主义民族主义。选择的进入方式是通过市场寻求FDI模式。合营企业是为公司规定的。选择合资公司的原因是肯尼亚市场对公司来说是一个新的市场。为了全面了解当地的商业实践，了解当地的文化，我公司初步建议成立合资企业。所选择的FDI模式为垂直外商直接投资(FDI) (Kinyeki, and Mwangi, 2013)。偏好垂直FDI的原因是业务的上流和下流是基于事件发展起来的(Lankhuizen, 2014)。该模型具有较强的鲁棒性、动态性，适合于进入新市场的企业。因此，该模型得到了优先考虑。
加拿大论文润色：综合营销策略
While formulating strategy for a company, there is no single strategy or academic theoretical model. There is a need for creation of a strategy that is a combination of multiple strategies. For Tara tap, a combination of Porters national competitive theory and Mintzberg model of emergent strategy is prescribed. 5P of business strategy should be employed. Taratap needs to establish and sustain in the Kenyan market. For this purpose, there should be brand value generated among the target demography (Magretta, 2013). For value creation, Porters value creation model is recommended for the company. Kenyan people prefer goods that are functional; merchandise should be of high quality and lower prices (Magretta, 2013). Car accessories and automobile spare parts of the company should be priced lower than the competitors such as Bosch and Autospare. There should be differential product range to entice the target consumer. To develop an integrated marketing strategy for the sales of goods. Radio and television are the highly used media in the country. For advertising, there should be strategy that includes direct marketing sales, using television and radio (Magretta, 2013). Brand recognition for the company should be at least 15% in the first year of operations.
加拿大论文润色：综合营销策略
To connect with the local community to advertise in the Autoexpo exhibition held in Kenya. To sponsor a number of local community exhibition regarding automobile parts. To have a supplier and distributer management strategy and provide education for the suppliers about the exacting demands of the brand. From analysis of the FDI policy of Kenya, it has been found that the country also follows pragmatic nationalism. The chosen mode of entry is through market seeking FDI mode. Equity joint venture is prescribed for the company. Reason for choosing equity joint venture is that Kenyan markets are a new market for the company. To fully comprehend the business practice and understand local culture equity joint venture is initially recommended for the company. The chosen mode of FDI is through vertical Foreign Direct Investment (FDI) (Kinyeki, and Mwangi, 2013). The reason for preference towards vertical FDI is that up streaming and down streaming of operations is developed based on the events (Lankhuizen, 2014). This model is more robust, dynamic and suitable for a company that is entering a new market. Hence, preference has been given to this model.
