加拿大代写论文：酒店行业的消费期望
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加拿大代写论文：酒店行业的消费期望
这取决于酒店和实际的游客体验之间的偏好程度。对此，经理首先表示，酒店本身就是游客体验的一部分，这在某种程度上是正确的。然而,当解释为什么住在酒店和旅游经验点或地点可能不同,经理说他发现更多的老年人更喜欢舒适的酒店,他们甚至需要一些时间小睡一会儿出门之前回来。
相反，年轻的游客想要体验真正的澳大利亚体验。他们已经开始进行自然试验，并开展了一些超出基本旅游规范的活动。事实上，据经理介绍，很多安全规定都是为这些千禧一代制定的。因此，我们可以推断，千禧一代更有活力和活力，可能不太重视他们所住的酒店。
加拿大代写论文：酒店行业的消费期望
鉴于这种理解，婴儿潮一代和千禧一代可能有更多的共同点，尽管在文献中他们的分类是一致的，或者像Mogelonsky(2016)建议行业的那样，“放松你的心;为了适应千禧一代和老龄化的婴儿潮一代，几乎不需要做什么改变。你可以成功地为每个人提供出色的客人体验，只要你认识到有助于客人满意度的关键步骤。”研究的目的是评估酒店行业消费者期望的差异，重点关注千禧一代和婴儿潮一代。
本研究使用了主要的研究访谈和现有的研究数据。研究发现，其中有许多重叠部分，特别是在寻求经验行为、预期成本等方面。然而，他们在如何规划旅游体验、不同活动之间的休息时间等方面存在差异。为这两个消费者群体创造的独特价值主张可能会重叠。集团内部有了更多的一致性，但在酒店营销中一些重要的主要元素上差异较小。技术被双方平等地接受。
加拿大代写论文：酒店行业的消费期望
This was on how much preference is given to the hotel versus the actual tourist experience. For this the manager first said that the hotel is itself a part of the tourist experience, which is true in a way. However, when explained about why staying in a hotel and having a tourist experience in a spot or venue might be different, the manager said he found that more aged people preferred the comfort of the hotel and they even take some time out to come back for a nap before going out.
On the contrary, the younger tourist who visits the place wants to experience the authentic Australian experience. They have embarked on nature trials and do such activities that are defined outside the norm of essential tourism. In fact, much of the safety regulations are introduced for these millennials according to the manager. Therefore, it was inferred that the millennials are more energetic and dynamic and might give less emphasis about the hotel they stay in.
加拿大代写论文：酒店行业的消费期望
Now given this understanding, it might appear that the baby boomer and the millennial generation might have more in common despite their consistencies within category as presented in literatures or as Mogelonsky (2016) advises the industry, “put your mind at ease; there are very few changes required to accommodate both the millennial as well as the aging boomer. You can successfully deliver an outstanding guest experience for everyone, as long as you recognize the critical steps that contribute to guest satisfaction” The aim of the research was to assess the differences in consumer expectations from the hospitality industry, with focus on the generations millennials and the baby boomers.
Primary research interviews and existing research data was made use of in this work. It was identified that there are many overlaps especially with the experience seeking behaviour, the costs expectations etc. However, differences exist in how they plan for their tourist experience, the amount of rest time between activities etc. Unique value propositions created for both consumer segments might overlap. There are more consistencies within the group, however in some major elements that are important to hospitality marketing there are lesser differences. Technology is equally embraced by both.
