This was on how much preference is given to the hotel versus the actual tourist experience. For this the manager first said that the hotel is itself a part of the tourist experience, which is true in a way. However, when explained about why staying in a hotel and having a tourist experience in a spot or venue might be different, the manager said he found that more aged people preferred the comfort of the hotel and they even take some time out to come back for a nap before going out.
On the contrary, the younger tourist who visits the place wants to experience the authentic Australian experience. They have embarked on nature trials and do such activities that are defined outside the norm of essential tourism. In fact, much of the safety regulations are introduced for these millennials according to the manager. Therefore, it was inferred that the millennials are more energetic and dynamic and might give less emphasis about the hotel they stay in.
Now given this understanding, it might appear that the baby boomer and the millennial generation might have more in common despite their consistencies within category as presented in literatures or as Mogelonsky (2016) advises the industry, “put your mind at ease; there are very few changes required to accommodate both the millennial as well as the aging boomer. You can successfully deliver an outstanding guest experience for everyone, as long as you recognize the critical steps that contribute to guest satisfaction” The aim of the research was to assess the differences in consumer expectations from the hospitality industry, with focus on the generations millennials and the baby boomers.
Primary research interviews and existing research data was made use of in this work. It was identified that there are many overlaps especially with the experience seeking behaviour, the costs expectations etc. However, differences exist in how they plan for their tourist experience, the amount of rest time between activities etc. Unique value propositions created for both consumer segments might overlap. There are more consistencies within the group, however in some major elements that are important to hospitality marketing there are lesser differences. Technology is equally embraced by both.