随着市场上对咖啡的需求的增加，咖啡业正在迅速增长。许多顾客要求从咖啡店购买优质产品。这个行业正在许多市场上发展。格洛丽亚·琼的咖啡的目标是小市场，包括18到26岁的年轻人。公司主要关注女性客户，因为一半的销售收入来自女性客户(Mitre ga, 2006)。
The coffee industry is increasing rapidly with the increase in the demand for coffee in the market. Many customers demand for quality products from coffee shops. The industry is developing in many markets. The target of Gloria Jean’s Coffee is small market segments which include young people between the ages of 18 to 26 years old. The company mainly focuses on the female customers because half of the sales revenue comes from the female customers (Mitręga, 2006).
Current Strategies, Objectives and Shareholders: The current strategy is to become the most respected and loved coffee company in the world. The company focuses on providing high-quality coffee to their customers. The main objective of Gloria Jean’s Coffee is to serve highest quality coffee and to provide personalized and outstanding service in the vibrant atmosphere of the store. The company focuses on the shareholder’s value. The share price of the company has increased in the year 2016. Competition: Major Competitors-The Gloria Jean’s Coffee is facing stiff competition in the market, and its major competitor is Starbuck and Peregrine’s.