ps代写：亚马逊的奢侈品销售
ps代写：亚马逊的奢侈品销售
亚马逊起源于美国，最初通过在线平台销售图书。亚马逊在美国使用心理图形和人口统计策略，它分析消费者的购物行为，而不是他们表达购买兴趣的内容和地点。该公司研究更多的是最终结果的集体数据，而不是消费者提出的各种购物表达。该公司还利用霍夫斯泰德文化分析(Hofstede cultural analysis)来研究移民到美国定居后人口结构的变化。分析了消费者购买决策背后的文化意识形态，以及产生巨大但不可逆转影响的外部因素。因此，如果美国市场处于特定的情况下，公司会采取相应的应对措施，调整策略，以维持其市场份额和客户。
例如，当亚马逊进入奢侈品时尚领域时，很多奢侈品零售商开始怀疑自己是否会失去奢侈品牌的身份。他们的产品在网上销售市场上销售。当它意识到需要知道什么任务最适合避免进一步的混淆时，可以将此视为一种情况。相反，该公司决定专注于中级奢侈品牌，如Theory和Lacoste (Schlossberg, 2015)，这是亚马逊采取的行动，以期待一个特定的结果。该公司发现了自己预计将面临的不可逆转的局面，从奢侈品牌的撤出保持了它们的形象。奢侈品牌意识到，他们的商品无法在网上销售，因为它们担心假冒商品和失去宝贵的声誉。
ps代写：亚马逊的奢侈品销售
Having originated in the United States of America, Amazon’s started by selling books through the online platform. Amazon uses the psychographics and demographics strategy in America, where it analyses consumers’ shopping behaviour and not in what and where they have expressed interest to buy. The company studies more of end result collective data instead of various shopping expressions put forward by consumers. The company also uses Hofstede cultural analysis for studying the changing demographics with immigrants coming to settle in the US. The cultural ideologies behind consumers’ buying decisions are analysed, along with the external factors that have an immense yet irreversible impact. Thus, if the American market is under a specific situation, the company adopts the consequences and adjusts its strategy to sustain its market share and customers.
As for example, when Amazon entered luxury fashion segment, a lot of luxury retailers became sceptical for losing their luxury brand identity. Their products were sold on an online selling marketplace. This can be taken as a situation when it realised that it needed to know what task would be most suitable to avoid further confusion. The company decided to instead focus on mid-level luxury brands like Theory and Lacoste (Schlossberg, 2015), and this is the action which Amazon took to expect a particular result. The company found out about the irreversible situation that it was anticipating to be in, and a withdrawal from luxury brands kept their image intact. Luxury brands realised that their goods cannot be sold online fearing counterfeit goods and losing their precious prestige.
