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pestle分析:帝亚吉欧人力资源管理危机

pestle分析:帝亚吉欧人力资源管理危机

自中世纪以来,在世界上许多地方,酒精饮料一直是一种流行的寻欢作乐的方式,也是人们在某些场合联系的一种常见媒介。生产和供应烈酒、葡萄酒和啤酒的行业带来了额外的好处,比如创造税收、提供就业和创造商业机会。帝亚吉欧感到自豪的是,世界各地的许多人都选择自己的品牌来狂欢,但他们也承认,如果滥用酒精,会给个人和社会带来问题(Keenan等人)。帝亚吉欧还知道,它有责任对其交付的产品质量进行检查,因为这是一种消耗品,如果不进行检查,可能导致严重后果,损害公司的信誉。人力资源管理职能面临的主要问题是与地域扩张有关的问题。帝亚吉欧人力资源管理危机最重要的原因之一,是其对欧洲和北美主要市场的关注。
它包括了大量走向衰落的战略品牌。正因如此,人力资源管理职能面临着重大挑战(Davidson, 2004)。公司的许多品牌都被其他品牌压得喘不过气来。在经济危机前的时期,这家公司发生了危机。人力资源管理职能发现很难管理这类经济危机(Nhean, 2014)。在当今时代,人力资源管理的功能并不存在于不同的地点;因此,人力资源管理职能很难集中在不同的领域。这已被证明是人力资源管理职能出现危机的一个非常重要的原因。由于同样的原因,人力资源管理将无法专注于世界不同地区的市场,人力资源管理职能也将难以从世界各地操纵利润,获取巨额利润。

pestle分析:帝亚吉欧人力资源管理危机

In many parts of the world, alcoholic beverages have been a popular source of merrymaking and a common medium of connecting at occasions since medieval times. Industries that produce and supply spirits, wine and beers bring in additional benefits, such as generating tax revenues, providing employment and generating business opportunity. Diageo takes pride that a lot of people across various continents choose their brand for merrymaking but they also accept that when misused, alcohol can lead to problems for individuals and society (Keenan et al). Diageo also knows its responsibility towards keeping a check at the quality of product it delivers since it is a consumable product and if not checked it can lead to serious outcomes which can hamper the goodwill of the company.The primary problem faced by the HRM function is the issues related to geographical expansion. One of the most important reasons for the crises in the HRM management in Diageo was because of the focus on the major markets which are situated in Europe and North America.
It includes a large number of strategic brands which are towards declination. Because of this, the HRM function has to face a major challenge (Davidson, 2004). There are a number of brands of the company which are being weighed down by other brands. There has been a crisis during the pre-economic times in the company. The HRM function is finding it quite tough to manage these kinds of economic crises (Nhean, 2014). The HRM Function is not present at different locations in the present times; thereby it gets difficult for the HRM functions to focus on different areas. This has proven to be a very important reason for the crises for the HRM Functions. Because of the same, it will not be able to focus on the markets in different places in the world and it would than prove difficult for the HRM Functions to manoeuvre profits and gain huge profits from different locations in the world.