它包括了大量走向衰落的战略品牌。正因如此，人力资源管理职能面临着重大挑战(Davidson, 2004)。公司的许多品牌都被其他品牌压得喘不过气来。在经济危机前的时期，这家公司发生了危机。人力资源管理职能发现很难管理这类经济危机(Nhean, 2014)。在当今时代，人力资源管理的功能并不存在于不同的地点;因此，人力资源管理职能很难集中在不同的领域。这已被证明是人力资源管理职能出现危机的一个非常重要的原因。由于同样的原因，人力资源管理将无法专注于世界不同地区的市场，人力资源管理职能也将难以从世界各地操纵利润，获取巨额利润。
In many parts of the world, alcoholic beverages have been a popular source of merrymaking and a common medium of connecting at occasions since medieval times. Industries that produce and supply spirits, wine and beers bring in additional benefits, such as generating tax revenues, providing employment and generating business opportunity. Diageo takes pride that a lot of people across various continents choose their brand for merrymaking but they also accept that when misused, alcohol can lead to problems for individuals and society (Keenan et al). Diageo also knows its responsibility towards keeping a check at the quality of product it delivers since it is a consumable product and if not checked it can lead to serious outcomes which can hamper the goodwill of the company.The primary problem faced by the HRM function is the issues related to geographical expansion. One of the most important reasons for the crises in the HRM management in Diageo was because of the focus on the major markets which are situated in Europe and North America.
It includes a large number of strategic brands which are towards declination. Because of this, the HRM function has to face a major challenge (Davidson, 2004). There are a number of brands of the company which are being weighed down by other brands. There has been a crisis during the pre-economic times in the company. The HRM function is finding it quite tough to manage these kinds of economic crises (Nhean, 2014). The HRM Function is not present at different locations in the present times; thereby it gets difficult for the HRM functions to focus on different areas. This has proven to be a very important reason for the crises for the HRM Functions. Because of the same, it will not be able to focus on the markets in different places in the world and it would than prove difficult for the HRM Functions to manoeuvre profits and gain huge profits from different locations in the world.