加拿大论文代写：星巴克在澳大利亚投资失败的原因

加拿大论文代写：星巴克在澳大利亚投资失败的原因

星巴克之前在澳大利亚的投资都失败了。2008年，他们不得不关闭了大约61家门店。他们的价值主张是优质的咖啡，优质的服务营销和高档的咖啡体验。然而，澳大利亚人并不认同这个品牌。澳大利亚人觉得咖啡和他们的口味没有共鸣。根据澳大利亚有机市场政府报告，市场对有机咖啡的需求正在迅速增长。这一领域的增长率为15.4%。星巴克没有利用这一点。他们没有根据当地澳大利亚人的喜好改变口味。据这份报告估计，未来几年有机咖啡市场的增长率将接近40%。Ewingsdale咖啡、BioBean咖啡由于这些因素在市场上获得了一席之地。星巴克的消费者觉得热咖啡奶昔不像澳大利亚流行的那种有组织的。
该公司的菜单并非澳大利亚消费者的偏好。他们更喜欢本土公司，对本土品牌也更放心。这导致了公司的销售。有相当大的品牌形象损失，并没有真正的消费者光顾的产品。这是人民群众感到的主要问题。这将影响产品的需求。简而言之，星巴克咖啡价格昂贵，不能与人们的需求产生共鸣。这一失败让公司付出了代价，去面对品牌形象的问题。当美国国内市场面临饱和时，该公司正积极拓展海外市场。这一扩张政策在该国没有得到适当的确立。在之前的风险投资中，该公司没有建立一个合适的供应链。这是公司的问题。该公司继续按照澳大利亚模式运营。这就是该公司在澳大利亚市场失败的原因。

加拿大论文代写：星巴克在澳大利亚投资失败的原因

Starbucks had failed in Australia in the previous ventures. They had to close a number around 61 stores in 2008. Their value proposition was that the coffee was of premium quality, superior service marketing and an upscale coffee experience. The people in Australia however did not share the same sentiments with the brand. The people in Australia felt that the coffee did not resonate with their taste. According to the Australian organic market governmental report the need for organic coffee in the markets are growing rapidly. There has been 15.4% of the growth in this sector. This was not utilized by Starbucks. They did not change the taste according to the preference of the local Australian people. It was estimated in this report that the growth of the organic markets for coffee would increase toward 40% in the next few years. Ewingsdale coffee, BioBean coffee have been gaining ground in the markets owing to these factors. The consumer of Starbucks felt that the hot coffee smoothie was not like the organized kind that is popular in Australia.
The menu of the company was not Australian consumer preference. They preferred the local companies and were more comfortable with the local brand. This had caused the company sales. There is considerable brand image loss and there was no real consumer patronage for the products. This is the main issue that has been felt by the people. This would affect the demand of the products. In short the Starbucks coffee was costly and did not resonate with the needs of the people. This failure has cost the company to face the issue of brand image. The company was aggressively expanding in the foreign markets when they face market saturation in the domestic US markets. This expansion policy was not established properly in the country. In the previous venture the company did not have a proper supply chain established. This was the issue for the company. The company continues to operate on the Australian paradigm. This was the reason for the company to fail in the Australian markets.