In British Gas, sales promotions are set of actions undertaken to encourage sales of the product or service. Motivation, remuneration and training are the three factors, which play a very important role for productive sales promotion. With efficient motivation, the organization gets following perquisites:
- Engages staff into movement – Human resources isthe lifeline of a business and a business can perform smoothly only if it consists of efficient human resource (Stanton, 1997). It is through motivation that human resource of company performs in best manner for development of sales as well as of an individual working in the organization.
- Better efficiency of employees – The gap between capability and readiness can be fulfilled by motivating employees in order to get best work performance
- Accomplishment of organizational goals – The goals of the organization are attainable when there is proper utilization of resources, healthy work environment, productive work force and proper coordination is there between departments of company. All this can be achieved through effective motivation.
- Conduct steadiness of work force- Role of motivation is really significant in order to ensure efficient work force for goodwill and reputation of company (Lehmann, 1977). If employees of the company have feeling of involvement in management they will work efficiently for accomplishment of goals are planned by the sales department.