Various forms of international considerations were taken into consideration for making Holly wood an international market and for entering in the international market. For this production, distribution and exhibiting of the films took place all around the world. Innovation process followed by Holly wood had three characteristics that stood out. The first characteristic is about the international process of entering in the market by targeting various countries at the same time. For increasing the market size production of the films had to be doubled and the money spent on making these films was to be recovered by the film makers. Second point was about the moving of the studios in other countries. In this way a bigger portfolio could be created that help in gaining more and more customers. Distribution of films was diversified by creating relations with other countries and by opening studios all over the world. By distributing the work all over the world gave popularity to Holly wood films and people started liking these films. Along with this films were exhibited all over the world like in famous film festivals and other major events of the world (Bordwell, 75). The major events of the world have been covered by the Holly wood films. These Holly wood films have covered the stories and events of the world like films on World war one and World War two. These events depicted in the films started to capture consumers all over the world because they could relate to the major events. Holly wood films have been famous and the main reason of popularity of this sector has been because of the innovation and targeting the international customers. This essay has highlighted the main points that explained the reasons that made holly wood an international market. These reasons are in linkage with the international considerations and the innovative processes that are adopted by the film makers. These innovations are not only adopted by other film makers of the world but they have given an innovative position to the film makers of Hollywood (Johnston, 74).