essay代写：旅游营销方式

essay代写：旅游营销方式

Russet和Queens是一家旅游公司。他们专门为客户定制旅游产品。对于Russet和Queen，以及公司提供的数据，为了帮助他们达到业务目标，已经准备了一种直接的营销策略。通过开发支持数据库来增强策略，以及开发他们的通信计划是本文要讨论的另外两个主要方面。对于每12个月只预订一次的客户，可以实施某种形式的促销策略，如果消费者每年预订一次旅行，第二次旅行可以获得免费折扣。这些免费的折扣可以作为宣传册提供给客户，因为他们正在计划自己的第一次旅行。

essay代写：旅游营销方式

由公司直接，免费的折扣将有一年或六个月的有效期，以诱使客户预订另一趟旅行。第二个目标是将他们的老客户的重新预订率提高5%左右。现在的老客户是那些没有续签公司会员资格或者没有像以前那样使用公司预订服务的人。在这种情况下，可以使用客户关系营销，公司的人员可以直接打电话给客户，找出他们不是公司的现有客户的原因，并向他们保证改进的服务和更多的服务(Cravens和Piercy, 2006)。

essay代写：旅游营销方式

Russet and Queens is a travel company. They specialize in tailor-made travel products for the customer. For Russet and Queen, and the data given on the company, a direct marketing strategy has been prepared in order to help them meet the tier business objectives. The way the strategy could be augmented by developing supportive database, and developing their communication plan are two other main aspects to be discussed in this essay.For customers who book only once in 12 months, some form of promotional strategy could be implemented, where if the consumer books the travel once a year, they would get a complimentary discount on a second travel. These complimentary discounts could be presented as brochures to the customer, as they are planning their first travel itself.

essay代写：旅游营销方式
By the company directly, the complimentary discounts would have an expiry date of a year or six months in order to induce the customers to book another travel. The second objective is to increase the rebooking rate of their lapsed customers by around 5 percent.Now lapsed customers are those who have not renewed memberships with the company or who have not used the company booking services like they used to previously. In this context, customer relationship marketing can be employed, where personnel of the company can directly call up the customers to find out the reasons why they are not current customers with company and assure them of the improved services and more (Cravens and Piercy, 2006).