此外，本文還將藉助這些文獻資源，探討海外採購的現狀。這些資源是指對經濟的影響、渠道的選擇、影響顧客行為形成的因素以及其他許多可以直接或間接聯繫到研究對象的因素。霍夫曼的文章(2013)也指出了中國人在海外購物時選擇的購物類別。例如，中國消費者通過海外採購代理購買所有嬰幼兒配方奶粉的10%和所有化妝品和護膚品的7% (Hofftmann & Bain, 2013)。定性研究方法的目的是考察海外採購中客戶的行為，以及他們的行為如何影響海外採購業務。為了達到研究目的，研究方法分為兩個步驟。首先，收集數據，了解淘寶、代購和代購客戶最喜歡哪個渠道。其次，通過填寫上述問卷，收集客戶對海外採購的意見和選擇。在獲得數據後，將進行分析和評估，以檢查客戶的意見和行為。
Besides, the current situation of overseas purchasing will be also explored with the help of these literature resources. These resources refers to influences on economy, choices of channels, factors involved in shaping up customers’ behaviour and other numerous factors which can be linked directly or indirectly to the subject of research. Hoffman’s article (2013) also points the categories of shopping which opted by Chinese who do overseas purchasing. For example, Chinese consumers buy 10% of all infant formula and 7% of all cosmetics and skincare products through overseas purchasing agents (Hofftmann & Bain, 2013).The qualitative research method is used to achieve the objective that is to examine the behaviour of customers involved in overseas purchasing and how their behaviour affects the overseas purchasing businesses. To achieve the targets of study, the research method is divided into two steps. Firstly, data will be collected about which channel is mostly preferred by the customers Taobao, Daigou or online purchasing via agents. Secondly, customers’ opinions and choices about overseas purchasing will be gathered through making them fill the aforementioned questionnaire. After attaining the data it will be analyzed and evaluated to examine customers’ opinions and behaviour.
Research methods are designed in a way that they can yield maximum output and authentic data for the research questions. The foremost benefit of the proposed research method is that the attained information and data is as credible and accurate as possible. When exploring the popularity of channels of overseas purchasing, the data collected from online resources will be most recent and updated. Furthermore, the questionnaires to find out the customers’ purchasing behaviour and the factors influencing customers purchasing behaviour guarantee the real and conceivable information. This real-world information can make this research more reliable and persuasive. Besides these pros, there are certain cons of the proposed research method. These cons include the fact that the proposed method is time consuming and calls for adequate amount of financial, material and human resources especially for conducting questionnaire part of the research. If the elements of questionnaire are not designed properly it may produce narrow and constrained results of the research.