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格洛丽亚·琼的咖啡在现金牛行业。公司的市场份额增加了，但发展仍然微不足道。除了咖啡之外，还有一些饮料，人们认为这是他们日常生活的一部分，如果汁、可乐等。

政治或法律环境描述了公司为了改善业务而需要遵守的法律和条例。澳大利亚政府正在为咖啡业务建立公平贸易证书。

经济-经济因素描述了运作本组织所使用的经济性质的有关方面。格洛丽亚·吉恩抓住这个机会，因为澳大利亚的消费者都是高度不可退还的收入(Worthington & Britton, 2015)。

社会、社会和文化因素似乎影响着咖啡产业，因为咖啡产业因国家而异。它成为了格洛里亚·琴了解社会风险因素的主要因素，它可以将这些条款和条件作为销售和消费的目的。

Gloria Jean’s coffee is in the cash cow sector. The market share of the company has increased, but the development is still negligible. There are some beverages apart from coffee that people considered them as the part of their daily life such as juices and coke etc.

Political-The political or the legal environment describes the laws and the regulations which are needed to be followed by the company for the betterment of the business. The Fair trade certificate is being established for the business of Coffee by the Australian government.
Economic-Economic factors describe the concerned aspects of the nature of the economy used for operating the organization. Gloria Jean takes the opportunity as the consumers of Australia consist of highly non-refundable income (Worthington & Britton, 2015).
Social-Social and the cultural factors seem to be influencing the coffee industry as it varies from country to country. It becomes the major factor for Gloria Jean to understand the factors regarding the social risks and it can be able to place the terms and the conditions accordingly for the purpose of sales and consumption.

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随着市场上对咖啡的需求的增加，咖啡业正在迅速增长。许多顾客要求从咖啡店购买优质产品。这个行业正在许多市场上发展。格洛丽亚·琼的咖啡的目标是小市场，包括18到26岁的年轻人。公司主要关注女性客户，因为一半的销售收入来自女性客户(Mitre ga, 2006)。

当前的战略、目标和股东:当前的战略是成为世界上最受尊敬、最受喜爱的咖啡公司。该公司致力于为客户提供高质量的咖啡。格洛丽亚·简的咖啡的主要目标是提供高品质的咖啡，并在充满活力的商店氛围中提供个性化和出色的服务。公司注重股东的价值。公司的股价在2016年有所上涨。竞争:主要竞争对手——格洛丽亚·吉恩的咖啡在市场上面临激烈的竞争，其主要竞争对手是星芭儿和佩雷格琳。

The coffee industry is increasing rapidly with the increase in the demand for coffee in the market. Many customers demand for quality products from coffee shops. The industry is developing in many markets. The target of Gloria Jean’s Coffee is small market segments which include young people between the ages of 18 to 26 years old. The company mainly focuses on the female customers because half of the sales revenue comes from the female customers (Mitręga, 2006).

Current Strategies, Objectives and Shareholders: The current strategy is to become the most respected and loved coffee company in the world. The company focuses on providing high-quality coffee to their customers. The main objective of Gloria Jean’s Coffee is to serve highest quality coffee and to provide personalized and outstanding service in the vibrant atmosphere of the store. The company focuses on the shareholder’s value. The share price of the company has increased in the year 2016. Competition: Major Competitors-The Gloria Jean’s Coffee is facing stiff competition in the market, and its major competitor is Starbuck and Peregrine’s.

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这是说，在许多情况下，承认机会的过程反映了这个企业家(Fini et al.， 2014)。在这里，将讨论两个这样的情况，其中将讨论思想发展过程和机会识别过程。当Bob发现澳大利亚的经济正在遭受痛苦，并且随后成为大多数企业(Carland et al.， 2015)时，他就产生了渡轮业务的最初想法。这使他能够将他长期以来所说的水运的兴趣转变为一种可持续的职业。

随着轮渡业务的发展和两艘渡轮的日常运营，塔斯曼大桥在1975年(Kirzner, 2015年)倒塌。这进一步促使人们认识到鲍勃在2年的时间内为900多万人的旅行提供便利的机会。轮渡业务的增长进一步导致了将当地业务转变为国际品牌的想法(Fisher et al.， 2014)。因此，5艘渡轮被投入运营，以获取当地市场份额。此外，他还与一位海军工程师合作，进一步提升InCat品牌(Kozubikova et al.， 2015)。这也显示了他在每一步抓住机会的方式。研究人员表示，创业者总是在寻找机会，而创意开发的过程是识别机遇的积极产物，这一点在Bob的案例中很明显。

It is to assert that the process of recognizing opportunity reflects in many cases when it comes to this entrepreneur (Fini et al., 2014). Here, two such situations will be discussed in which the idea development process and opportunity recognition process is reflected. The initial idea of ferry business was generated by Bob when he identified that the economy of Australia is suffering and subsequently the majority of businesses (Carland et al., 2015). It enabled him to convert his long termed interest of water transport into a sustainable career. As the ferry business was developed and two ferries were operated on a daily basis, a Tasman Bridge had collapsed in the year of 1975 (Kirzner, 2015). This further led to recognition of an opportunity that was taken by Bob through facilitating the travel of more than 9 million individuals during the time frame of 2 years.

The growth in the ferry business further leads to the idea development of transforming the local business into an international brand (Fisher et al., 2014). Therefore, five ferries were made operational to capture the local market share. Besides, he partnered with one of the naval engineer to further enhance the brand of InCat (Kozubíková et al., 2015). This also shows the manner in which he grasped the opportunities at each step. According to the researchers, entrepreneurs are always looking for opportunities to exploit and the process of idea development is a positive product of recognizing opportunities and this has been evident in the case Bob.

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该报告提供了格洛丽亚·吉恩咖啡的详细信息，该咖啡正在分析以确定市场的竞争地位。因此，与国际市场相比，格洛丽亚·让·咖啡(Gloria Jean Coffee)专注于将自己的业务拓展给当地人。该分析包括宏观环境、SWOT分析、竞争分析以及公司战略的细节，以实现本报告的目的。

一位澳大利亚商人，Nabi Saleh，咖啡专家和情人，以及他的商业伙伴在澳大利亚建立了一家美食咖啡馆。1996年，第一个格洛丽亚·吉恩的咖啡馆在悉尼开业。到2004年，该公司已经在澳大利亚各地开设了220多家咖啡店，并建立了自己的品牌名称(Coffees, 2017)。

格洛丽亚·珍的咖啡在全世界40个市场拥有950多家咖啡店。公司拥有一万多名员工，提供各种各样的产品，如冷咖啡、热咖啡、茶、冰沙、沙漠、咖啡和烘焙食品。该公司的净收入为6.64亿美元。Gloria Jean咖啡的财务报表显示了该公司在市场上的表现。EBITA的增长为27.2%，NPAT为27.4%，每股收益为17.9%。

The report provides the details of the Gloria Jean’s Coffee which is being analysed for determining the competitive position in the market. Therefore, the Gloria Jean Coffee is focusing on franchising their business to the locals in comparison to the international markets. The analysis consists of the macro environment, SWOT, Competitive analysis and the details of the strategies of the company with the objectives which fulfil the motive of this report.

An Australian businessman, Nabi Saleh, coffee expert and lover, together with his business partner established a gourmet coffee shop in Australia. The first Gloria Jean’s Coffee shop was opened in the year 1996 in Sydney. By 2004, the company had opened more than 220 coffee shops all across Australia and established its brand name (Coffees, 2017).
Gloria Jean’s Coffee has more than 950 coffee shops across 40 markets all over the world. The company has more than 10,000 employees and provides a wide range of products such as cold coffee, hot coffee, tea, smoothies, deserts, coffee accessories and bakery food. The net income of the company is $66.4 million. The financial statements of Gloria Jean’s Coffee show the performance of the company in the market. The growth of EBITA is 27.2%, NPAT is 27.4% and earnings per share are 17.9%.

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通过这个报告确定,企业家是出于钓鱼和在渡船的儿童活动,鼓励和发展一个名为InCat的创业激情交付一艘渡轮的业务,可以促进渡船运输和船舶生产私人客户,服务提供者和军事(Carland et al .,2015)。鲍勃的愿景导致了国际品牌和超过三分之一的全球市场份额(Storey, 2016)。

进一步得出结论,他的激情和能力为他提供了一个独特的灵活性和易于操作的组织,满足他的个人利益航行与识别提供了渡轮生产的市场领导者,基于渡轮的运输解决方案中(费舍尔et al .,2014)。此外，Bob需要广泛的技能，这些技能可以相互补充，比如冒险技能和所有权，这使他领导组织，甚至是他自己的最基本的操作(Zolin, 2015)。可以得出这样的结论:他之所以选择匿名，是因为他获得了著名的成功。

It is identified through this report that the entrepreneur was motivated by the childhood activities of fishing and being on ferry that encouraged and developed an entrepreneurial passion to deliver a ferry business named InCat that can facilitate ferry transport and production of ships to the private customers, service providers and military (Carland et al., 2015). The vision of Bob resulted in the international brand and more than one third of the global market share (Storey, 2016).

It is further to conclude that his passion and skills have provided him with a unique flexibility and ease of operating the organization that fulfils his personal interest of sailing and provides with the recognition for being the market leader in ferry production, ferry based transport solutions among more (Fisher et al., 2014). Moreover, Bob entails a wide range of skills that complement one another such as risk taking skills and ownership which makes him lead the organization and conduct even the most basic of the operations himself (Zolin, 2015). It can be concluded that he has chosen anonymity over recognition for the renowned success.

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本报告向Bob Clifford提出了两个截然不同的未来建议:通过InCat进行产品多样化:该组织可以生产与目前的开发类似的不同种类的船舶，以达到市场份额的增加，但不能通过目前的模型(Shepherd, 2015)。这不仅将增加本组织现有的消费者基础，而且还能使其他部分的船舶生产的消费者(Zolin, 2015)获得消费者。有许多不同的服务提供商，他们采用不同的船舶类型，目前的产品将使组织增长和提高盈利能力。

渡船制造商的收购:替代或后续建议将收购竞争对手能提供增加的技术发展和资源以增加的大小组织的人力资本和金融资本发展和提供更大的和环境友好船只(Baum et al .,2014)。

Two distinct future suggestions are provided in this report to Bob Clifford: Product diversification through InCat: The organization can produce different kinds of ships similar to the present developments in order to reach increased share of market that cannot be penetrated through the present models (Shepherd, 2015). This will not only increase the present consumer base of the organization but also attain the consumers of the other segments of the ship production (Zolin, 2015). There are a wide range of service providers that employ different ship types that the present offerings will enable the organizational growth and increased profitability.