夏洛特顿论文代写:金融投资组合的风险管理

夏洛特顿论文代写:金融投资组合的风险管理

金融投资组合的风险管理涉及评估极端稀有事件的概率(Gilli & K¨ellezi,2006)。基于EVT的分位数估计被认为是任何投资组合股票市场风险的最佳预测指标。该系列的反向测试也称为使用历史价值的测试也支持相同的发现(Gencay & Selcuk, 2004),一些与市场相关的活动,如对冲、信用分析和衍生品估值依赖于投资组合和投资组合估值的回报。EVT被发现在评估和管理极端财务风险方面非常有用(Diebold, et al., 2000)。因此,估计资产回报的依赖性是投资组合分析的一个重要方面。推荐EVT的一些常见场景包括信贷违约、货币危机、股市动荡等(Singh, et al., 2011)。个人的风险偏好各不相同,这反映在他们的投资组合选择上。

夏洛特顿论文代写:金融投资组合的风险管理
然而,当使用上述风险模型进行风险评估时,则采用经济情景和数学方法等外部或宏观因素对风险进行评估。这些模型在评估投资组合风险时没有考虑个人风险偏好。虽然EVT提供最大偏离常态的可能性(Gilli & K¨ellezi, 2006), VaR的次数的概率提供了可能发生的可能性(亨德里克斯,1996)。使用基于GARCH的VaR对一个投资组合进行风险评估,可以帮助预测交易组合在不断变化的经济环境中的风险(Singh, et al., 2011)。因此,通过将这两种方法结合起来,可以帮助降低给定投资组合中的风险,从而成为当今金融市场风险管理的重要步骤。

夏洛特顿论文代写:金融投资组合的风险管理

Risk management of financial portfolios involves assessing the probability of extreme and rare events (Gilli & K¨ellezi, 2006). Quantile estimates based on EVT are seen to be the best predictors of stock market risk of any portfolio. Back testing of the series also called testing using historical values also supports the same findings (Gencay & Selcuk, 2004), Several market-related activities like hedging, credit analysis and derivatives valuation is dependent on the returns from the portfolio and portfolio valuation. EVT is found to be extremely helpful in both assessing and managing extreme financial risk (Diebold, et al., 2000). Thus, estimating the dependence of returns from an asset is an important aspect of portfolio analysis. Some of the common scenarios wherein EVT is recommended includes credit defaults, currency crisis, stock market turmoils and so on (Singh, et al., 2011). The risk appetite of individuals varies and this is reflected in their portfolio choices.

夏洛特顿论文代写:金融投资组合的风险管理
However, when risk is assessed using the above mentioned risk models, external or macro factors like economic scenario and mathematical methods are used to assess the risk. These models do not consider individual risk appetite when assessing portfolio risk.While EVT provides for the possibility of the maximum deviation from the norm (Gilli & K¨ellezi, 2006), VaR provides the probability of the number of times the possibility may occur (Hendricks, 1996). The risk assessment of a portfolio done using the GARCH –based VaR helps to predict the risk of a trading portfolio in the changing economic environment that is commonly seen now-a-days(Singh, et al., 2011). Thus, by combining the two approaches togather help mitigate the risk in a given portfolio, and thus is an important step for risk management in today’s financial markets.

圣约翰斯论文代写:奢侈品牌销售

圣约翰斯论文代写:奢侈品牌销售

对于奢侈品牌来说,零售店或批发或授权是收入的关键。Burberry Plc的主要渠道是零售或批发,授权从2011年的7%下降到2015年的3%。这说明在过去的5年里,授权下降了近50% (Burberry Plc, 2016)。虽然零售或批发渠道成本在过去5年有所上升,但与年初相比增幅并不明显。原因之一是越来越多的零售商店不接受授权。在过去的5年里,随着巴宝莉在中国市场的扩张,其在中国的成本可能一直在上升,但随着高端奢侈品市场从高速增长阶段放缓,巴宝莉最近通过关闭门店来缩减成本(Burberry Plc, 2016)。

圣约翰斯论文代写:奢侈品牌销售
2015年,美国和欧洲的经济同比均增长了中高个位数,但随着全球经济走软,2016年可能会面临挑战。如上图所示,亚太地区的销售额在过去5年增长了近两倍,但由于中国的逆风,年增长率一直在放缓。在欧洲、中东、印度和非洲(EMEIA),销售增长了1.5倍在过去的5年,但不幸的是,同比增长下降很多。巴宝莉已经承认在美洲地区的挑战,面对众多品牌的激烈竞争市场较低的价格和高质量(巴宝莉,2016)。消费者喜欢改变潮流,而博柏利却未能顺应潮流,最终失去了所有地区的市场。

圣约翰斯论文代写:奢侈品牌销售

For luxury brands retail stores or wholesale or licensing is the key for revenue. In case of Burberry Plc, the main channels were retail or wholesale as licensing decreased from 7% in 2011 to 3% in 2015. This indicates that in the last 5 years, the licensing decreased by almost 50% (Burberry Plc, 2016). Though retail or wholesale channel cost increased in last 5 years, this increase was not significant enough as compared with the growth in early years. One reason for this is that licensing was not accepted with an increasing number of retail stores.China costs have been likely increasing in the past 5 years as the company grew its presence, but Burberry has recently scaled back through store closings as the high-end luxury segment slows down from its hyper-growth stage (Burberry Plc, 2016).

圣约翰斯论文代写:奢侈品牌销售
Both America and Europe grew mid-high single digits on a year-over-year basis in 2015, but 2016 will likely be challenged as the global economy weakens.As indicated in the above chart, Asia Pacific sales increased by almost 2x in the last 5 years but Y/Y growth has been decelerating due to China headwinds. In Europe, Middle East, India & Africa (EMEIA), the sales increased by 1.5X in the last 5 years, but unfortunately here, year on year growth declined a lot. Burberry has acknowledged challenges in the Americas region as well, facing intense competition from numerous brands in the market with low price and high quality (Burberry Plc, 2016). Consumer loves changing trend and Burberry failed to go with the trend and ultimately lost the market across in all regions.

渥太华论文代写:公司运营风险

渥太华论文代写:公司运营风险

这个比率衡量的是公司借入资金与股本的比例。这一比率显示了企业过度负债可能带来的财务风险。高负债率表明债务相对于股权的比例较高,低负债率表明债务相对于股权的比例较低(Zimmerman et al., 2015)。高杠杆率表明高杠杆。高杠杆有时会导致破产。2015年的杠杆率为47.68%,2014年为32.43%。2015年的负债率有所上升,说明该公司具有很大的杠杆作用。公司利用杠杆资本即债务进行日常经营,这对公司的偿债能力不是一个好兆头。债务增加有时可能导致破产。因此,公司不应该只从单一来源筹集资金(Penman, 2011)。单一来源的融资增加了公司的负担,因为公司需要偿还债务。

渥太华论文代写:公司运营风险
风险投资家可以通过给他们股权来筹集资金。股息派息率有助于衡量净收入的百分比,净收入将以股息的形式在一个财年在股东之间分配。这表明公司利润的一部分将作为留存收益与自身保持一致。投资者对派息率尤其感兴趣,因为它可以帮助他们分析公司与他们分享了多少利润,这是否合理。2015年派息率为33.53%,2014年派息率为132.74%。由此可见,2015年公司财务状况良好,并从利润中分红(Stouffer, 2012)。但在2014年,由于公司没有足够的利润来宣布股息,公司从留存收益中宣布股息。

渥太华论文代写:公司运营风险

This ratio measures proportion of a company’s borrowed funds in relation to equity. This ratio shows financial risk that can occur in business by excessive debt. A high gearing ratio shows a higher proportion of debt in comparison to equity and a low gearing ratio shows a low proportion of debt in comparison to equity (Zimmerman et al., 2015). A high gearing ratio shows high leverage. High leverage sometimes leads to bankruptcy. Gearing ratio in 2015 is 47.68% and 32.43% in 2014. Gearing ratio has increased in 2015 depicting that company has a great deal of leverage. Company is using leveraged capital i.e. debt to carry out its day to day operations which is not a good sign for solvency of company. Increased in debt may sometimes lead to bankruptcy. So the company should not raise finance only from a single source (Penman, 2011). Taking finance from a single source increases burden on company because of repayment of debts.

渥太华论文代写:公司运营风险
Finance can be raised through venture capitalists by giving them share in equity.Dividend Payout ratio helps in measuring the percentage of net income, which is going to distributed between shareholders in the form of dividend in a financial year. It shows the part of Profit Company is going to keep with itself as retained earnings. Investors are particularly interested in dividend payout ratio, as it helps them to analyse that what portion of profit company is sharing with them and it is reasonable or not. Dividend Payout ratio of 2015 is 33.53% and of 2014 is 132.74%. It shows that in 2015 company has a sound financial position and declared dividend from its profit (Stouffer, 2012). But in 2014 Company declared dividend from retained earnings as the company do not have sufficient profits to declare dividend.

斯特拉特福论文代写:新媒体技术的运用

斯特拉特福论文代写:新媒体技术的运用

然而,Knight(2008)等人认为媒体数字化是对新媒体技术的一种考虑,这些新媒体技术已经适应了当今时代,并且已经影响到了新闻界。McNair(2006)、Hartley(2008, 2009)和Bruns(2008)对媒体数字化的民主化潜力进行了论证。他们认为媒体和新闻民主化是一场从信息匮乏到信息丰富的新运动。这需要在思考媒体和权力之间关系的过程中进行概念上的改变。McNair关注的是媒体从信息稀缺到信息丰富的运动过程。这是因为媒体和权力之间的关系从控制范式到新的可能性的思维发生了概念上的变化。

斯特拉特福论文代写:新媒体技术的运用
在目前新出现的气氛中,为了使媒体工业的权力非神秘化、民主化和分散化,可能会出现这种情况,从而导致传播方面的动荡。他还提出,在当今时代,人们比过去获得了更多的信息(Jenkins, Henry, 2006)。因此,这可以与权力从传统的、信息丰富的精英向普通人的转移相对应。Hartley(2008)也指出,在当今世界,新媒体技术与全球化的结合正在导致每一个人都是一名记者的社会的产生。因此,每个人都有权利不仅做信息和意见的流通。这些观点实际上对于在新的社会技术环境中获得增长是很重要的(Hartley, 2008,第49页)。

斯特拉特福论文代写:新媒体技术的运用

However, others such as Knight (2008), considers digitization of media as a consideration of new media technologies which have been adapted in the present times and has influenced the press. There has been an argument of the democratizing potential of the digitization of media by McNair (2006), Hartley (2008, 2009) and Bruns (2008). They consider the democratization in media and news as a new movement from information scarcity to the abundance of the information. This is something that requires a conceptual change in the process of thinking about the relationship which is there between the media and the power. McNair focuses upon the process of the movement of media from information scarcity to the abundance of information. This is because of the conceptual change in the thinking about the relationship which is there between media and power from the paradigm of control to the new possibilities.

斯特拉特福论文代写:新媒体技术的运用
This may be there in the present emerging climate leading to the turbulence in communication for the purpose of demystifying, democratizing and decentralizing power of media industries. He also proposes that in the present era the people have been much more informative than the past (Jenkins, Henry, 2006). Thus, this can correspond to the shift of the power from the traditional and information rich elite to the normal person. Hartley (2008) has also stated that in the present world the combination of the new media technologies and the globalization is leading to the generation of the society in which each and every one is a journalist. Therefore, every person has a right of everyone not only to do the circulation of the information and opinion. These opinions may actually be important to have an increase in the new socio-technical environment (Hartley, 2008, p. 49).

加拿大论文代写推荐:英语论文写作

加拿大论文代写推荐:英语论文写作

随着英语论文写作任务的加重,老师每个月都会逐渐增加论文作业的数量。虽然,初到国外的留学生的作业量已经比较少了,但还是会觉得比较困难,因为要用全英文的文笔来完成英文论文无非是一件非常头大的事。

首先,英语论文之Introduction.其重要的是要保持鲜明的层次感和极强的逻辑性, 这两点是统一的, 即在有逻辑性的基础上又有层次感。其重要的一点为:文献的总结回顾。一方面要把该领域内的结识对过去和现在的做好概括,总结出来,达到完整度,特别是最新的进展和过去经典文献的引用。

第二,英语论文之Methods.其描述我们论文的方法呈现过程。这一过程的写作相对来说较为简单,但是需要注意的问题却不少,重要的在于其数据的完整性和科学性。特别对于一些理工科的留学生,可以按照实验对象、实验设备、实验材料以及实验数据的记录与分析等几个方面来完成组织。

加拿大论文代写推荐:英语论文写作

第三,英文论文之Results.一般这部分内容的呈现取决于文章的类型了,因为当你的文章中得出的结果的同时又进行了讨论,那么此时Results内容会和Discussion内容放在一起完成。反之,可能分开来进行书写。反之,可能分开来进行书写。

不要故意隐瞒或遗漏某些重要的结果;准确就是结果必须是要真实的:总之论文的结果部分一定是秉承真实有效的原则。

第四,英文论文之Discussion.英文论文中要写好Discussion的内容,大概可以分2步走,第一步是选择深入讨论分析的问题进行展开讨论。

加拿大论文代写推荐:英语论文写作

这是写好Discussion部分首先要面临的一个问题,需要遵循的就是一致性原则来做到;第二步是对选中的问题按照层次从多个角度来进行讨论。

当然如果留学生需要完成一份比较完美的英语论文,那么,你不仅需要完成上面所总结到的基本点,还需要包括Abstract和Conclusion等部分的内容,并在最后统一做到校验和修改的工作,这样你的英语论文才能达到一个比较高的层次。

加拿大高阶论文AdvancedThesis教育网在同行业的代写服务机构中以适中的价格,优质的服务,赢得了广大客户群体的称赞,并因此拥有了一大批新老客户。如果需要加拿大论文代写推荐可点击上方栏目列表询问客服人员,我们将会耐心,热情的为您解答,给您建议。

新西兰代写assignment:迁徙火星

新西兰代写assignment:迁徙火星

火星完全符合这个定义,因为它拥有丰富的矿产资源和维持生命的外层大气来维持人类物种的生存(Cucinotta, 2013)。这也是改善地球上现有生活的绝对必要步骤,通过一个可行的原型,能够建立模型,将人类和商业机会扩展到地球以外。他们试图在这个新星球上开始生命,也将在人类和人类后代之间建立经济和领导的纽带方面大有作为。解决未来难题的唯一方法就是为人类的进步建立一个未来证明策略。在这次的焦点小组研究中,一些智能商业方法被考虑进来,这些方法影响了下一代更好的生活方式。

新西兰代写assignment:迁徙火星
为火星的这一代建立更好的商业战略的第一个方面是建立一个结构来支持不断增长的人口(Cucinotta, 2013)。人类能够适应任何现存的生活状况,迁移到另一个星球的首要原因是建立一个基础,以支持易货贸易体系,从而实现生存和工资的公平分配,从而创造一个平衡的规模经济。这项研究让人们对地球上普遍存在的工作环境和由此造成的僵局有了一些了解,这种僵局导致了性别歧视和工作场所工资和福利的不公平分配。它还导致在某些方面不受质疑和默认的情况下,建立一个工作场所生态系统。这些刻板印象可以被打破,并在新的星球上带来一个新的开始。

新西兰代写assignment:迁徙火星

Mars absolutely fits into the definition as it is rich in mineral resources and life sustaining outer layer of atmosphere to sustain the survival of human species (Cucinotta, 2013). It is also absolutely a mandatory step to improve the existing life on planet earth and with a feasible prototype enable and build models to expand humanity and the business opportunities beyond the limits of planet earth. They attempted to start life in the new planet and will also go a long way in building the bond of economic and leadership among the human race and the future generations of human species.The only way to stay abreast to deal with the conundrums of future is to built a future proof strategy for the uplimitment of human kind. In the given focus group study, a number of intelligent business methodologies came into account which impacted in better lifestyle for the future generation.

新西兰代写assignment:迁徙火星
The first aspect of building a better business strategy for the generation in Mars is to build a structure to support the growing demography (Cucinotta, 2013). Human being are conducive to adjust to any existing living situation and the first and the foremost reason of migrating to a different planet is to build a base to support a barter system to lead to survival and equitable distribution of wages for creating a balanced economy of scale. The research brought some insights about the working condition prevalent on earth and the gridlock that has been created which has resulted in gender discrimination and inequitable distribution of wages and perks at workplace. It has also led to building up a workplace ecosystem when certain aspects are left unquestioned and presumed by default. These stereotypes can be broken and led to a fresh start in the new planet.

新西兰戏剧学院论文代写:迪士尼的同性恋日

新西兰戏剧学院论文代写:迪士尼的同性恋日

自1991年迪斯尼世界举办第一个年度同性恋日以来,它最终成为全球最大的同性恋骄傲活动,每年有超过15万名同性恋社区的参与者参加。尽管保守派和宗教团体对同性恋日提出了重大反对意见,但它成功地鼓舞了全球一些最大的政党和活动。迪士尼选择在同性恋权利出现之前很久就举办同性恋日,这一事实一直是一个热门话题,说明迪士尼并没有在进步问题上落后,而是走在了前列。此外,迪士尼从未公开声明支持同性婚姻;自1995年以来,它一直向与同性伴侣同居或结婚的雇员提供保健服务。这最终在佛罗里达州引发了重大争议,佛罗里达州较为保守,并进一步涉及佛罗里达州家庭协会(Family Association of Florida)的一份声明,

新西兰戏剧学院论文代写:迪士尼的同性恋日
迪士尼公司被指责在理解他们对美国家庭的态度时表现出完全的傲慢和不尊重。然而,迪士尼在提供这些福利方面的立场并没有改变。更进一步说,迪士尼的童话婚礼计划一直在邀请同性伴侣结婚。随着对同性恋婚姻这一热门话题的持续争论,迪斯尼从2007年起就开始允许同性婚礼在其度假村举行,包括为同性婚姻提供套餐。此外,迪士尼还敦促法院裁定《捍卫婚姻保护法》违宪,因为它实际上是在“法庭之友”(amicus brief)上签了名,让人明白了一个道理。摘要中说,各组织参与了国际和国家竞争。

新西兰戏剧学院论文代写:迪士尼的同性恋日

Since the first annual Gay Days had been hosted by Disney World in the year 1991, it has ended up becoming the biggest events of gay pride all across the globe, with more than 150,000 attendees from the LGBT community every year. While significant oppositions had been made against Gay Days by conservative and religious groups, it has been successful in inspiring some of the biggest parties and events across the globe. The fact chosen by Disney for hosting Gay Days long prior to gay rights had been a hot topic depicts that instead of lagging on progressive problems, Disney is known to be across the forefront. In addition, Disney has never made an outright statement for supporting gay marriage; it has been providing benefits of health services to the employees living with or married to the same sex partners since the year 1995. This has ended up sparking significant controversies in the home state of Florida that is more conservative and further involving a statement from the Family Association of Florida,

新西兰戏剧学院论文代写:迪士尼的同性恋日
with Disney being accused to show an outright arrogance and disrespect in perceiving their attitude towards the families of America. However, Disney has not budged over the stance for the provision of these benefits. Further ahead, the scheme of Fairy Tale Weddings at Disney has been inviting the marriage of the same sex couples. With the continuous debate on the hot topic of gay marriage, Disney has been allowing ceremonies for the same sex wedding at its resorts since the year 2007, including a package for these marriages as well. Also, for actually driving a point home, placing its signature on the amicus brief, Disney urged the Court for holding the unconstitutional nature of DOMA. It had been stated in the brief that the organizations have engagement in international and national competition.

新西兰论文没过怎么办:分析消费行为

新西兰论文没过怎么办:分析消费行为

现代社会充斥着各种各样的产品,同一种产品有许多竞争对手。在这种情况下,企业必须了解消费者行为,分析消费者行为。消费者行为本身已成为一项研究,用来衡量群体的反应;公司的个人了解他们的需求,开发对他们有用的产品(Schiffma et al., 2013)。他们需要了解消费者的行为,并开发满足这些需求的度量标准。在这方面,苹果iWatch的消费者行为已经被详细披露。这是公司开发的一种相对较新的产品。这种创新是公司产品多元化政策的一个重要方面。本报告的目的是了解Apple iWatch产品,从产品分析、产品属性、市场细分、目标消费者、消费者行为等方面进行推荐。

新西兰论文没过怎么办:分析消费行为
该产品的营销目标是成为新兴智能手表类别的市场领导者。产品的形象控制是通过产品的定价和促销活动(Wilson, Eckhardt & Belk, 2015)。Apple watch是苹果众多科技产品中的最新款。苹果手表被认为是市场上最高的科技手表。在心理分析部分,喜欢“一体机”的人会喜欢购买这个小玩意。这款手表是为那些希望快速浏览信息、轻松支付、轻松GPS和其他东西的客户设计的。苹果公司将苹果手表的三个细分市场细分为多个设计的细分市场。这对苹果公司来说是很有意义的,因为它可以让尽可能多的人拥有这款产品。

新西兰论文没过怎么办:分析消费行为

Modern society is inundated with products and there are a number of competitors for the same product. In this situation, it has become imperative for the companies to understand the consumer behaviour and analyse consumer behaviour. Consumer behaviour has in itself become a study that is used to gauge the responses on the groups; individuals of companies understand their requirements and develop products that are useful to them (Schiffma et al., 2013). They need to understand about the consumer behaviour and develop metrics to cater to those requirements. For this aspect the consumer behaviour for Apple iWatch has been divulged in detail. This is a relatively new product that has been created by the company. This creation is an important aspect of the product diversification policy of the company. The purpose of this report is to understand about Apple iWatch product and develop recommendation from analysis of the product, the attributes of the product, market segmentation, target consumer and consumer behaviour.

新西兰论文没过怎么办:分析消费行为
Marketing objectives of the product is to become the market leader for the fledging smart watch category. Image control of the product is through pricing and promotional campaigns of the product (Wilson, Eckhardt & Belk, 2015). The Apple watch is the latest edition to Apple’s fleet of technology products. The Apple watch is sought to be the highest tech watch in the market. On a psychographic segment, people who would love “all-in one” would love to buy this gadget. The watch is for the customers who would wish to have quick glance at info, easy pay, easy GPS, and other stuff. Apple Inc broke the three segments of Apple watches into sub-segments with multiple designs for each segment. This makes sense for Apple to get the product into as many hands as possible.

美国本科申请指南:品牌建立的模块和步骤

美国本科申请指南:品牌建立的模块和步骤

按照这个模式,建立一个强大的品牌需要经历四个不同的步骤。首先,必须确立品牌的正确身份,这意味着品牌意识的深度和广度的确立。其次,必须通过独特的、有利的、强烈的品牌联想来创造适当的品牌意义。第三,必须引起可获得和积极的反应。第四,品牌与顾客的关系必须通过积极和强烈的忠诚度分类来建立。而这四个步骤的实现又涉及到品牌建立的六个模块,即(从下到上)品牌共鸣、品牌感受、品牌判断、品牌形象、品牌表现、品牌突显。本报告的重点是LV品牌形象的建立。

美国本科申请指南:品牌建立的模块和步骤
在品牌提供的所有品类中,消费者对品牌认知度最高的品类是名牌手袋。每一个设计师设计的包都是由高质量的材料或由工匠手工缝制的设计制作而成。这些品质与品牌的形象结合在一起,以优质的价格和精湛的工艺满足了顾客的需求。此外,LV还通过选择性的分销渠道开始销售产品。该策略有助于品牌保持产品的排他性,为高端市场平台的有吸引力的客户提供产品,通过品牌产品的使用表现出差异化的意愿,象征着时尚、优雅、财富的地位。

美国本科申请指南:品牌建立的模块和步骤

As per the model, establishment of a strong brand has to go through four different steps. Firstly, there must be establishment of proper identity of brand that means the establishment of depth and breadth of brand awareness. Secondly, there must be creation of appropriate meaning of brand by unique, favourable and strong association of brand. Thirdly, there must be elicitation of accessible and positive responses. Fourth, relationships of the brand with the customers has to be forged by the categorization of active and intense loyalty. In turn, the achievement of these four steps deals with the establishment of six blocks of brand establishment that are (from bottom to top) brand resonance, brand feeling, brand judgments, brand imagery, brand performance and brand salience. The key focus of this particular report is on the establishment of brand imagery for the brand of LV as selected for this purpose.

美国本科申请指南:品牌建立的模块和步骤
Out of all of the categories provided by the brand, the category of product accounted for maximum brand awareness among customers is towards designer handbags. Each and every single piece of designer bags is made from material of high quality or certain hand-stitched designs presented by craftsman. These qualities delivered by the brand adds up to its imagery with the contribution of premium prices and fine workmanship as desired by the customers. In addition, LV initiates the sale of products by selective channels of distribution. The strategy helps the brand in maintaining scope for exclusivity surrounded by the offerings of product for appealing customers of high-end market platform showing willingness in their differentiation out of their masses by the use of branded product, as symbolizing the status of style, elegance, and wealth.

美国研究生申请文书:产品营销

美国研究生申请文书:产品营销

X-Technologies也可以使用这些策略,给客户带来一些额外的好处,以确保客户能够一次又一次的购买公司的产品。就电视销售而言,实物证据就是产品本身。公司必须确保其生产的产品质量足以满足其在促销活动中作出的所有承诺。这样可以保证客户满意,从而选择在未来购买公司的其他产品。必须保持承诺的真实性,因为今天的客户既有高度的知识,又很现实。他们不会期望在极低的预算中实现所有可能的功能,但肯定会重新考虑实现承诺的品牌(营销理论,没有日期)。

美国研究生申请文书:产品营销
X-technologies的即时行动计划必须以当前的销售为目标,充分发挥营销力量,实现营销渠道从意识到购买的更高转化。该公司现在必须专注于增加平面广告、媒体广告以及社交媒体广告,针对的是他们的产品,而不是品牌。产品的USPs和效益必须突出这些广告。由于市场上充满了选择,公司必须专注于客户的转换,让他在第一次意识到产品的时候就购买。这比等他回来或者期望从品牌知名度中获得长期利益要好。

美国研究生申请文书:产品营销

X-Technologies can also use these strategies and give some additional benefits to the customers to ensure that they conclude to purchase company’s products again and again. Physical evidence in the case of television sale is the product itself. The company has to ensure that the quality of product manufactured by it suffices all the promises that have made in its sales promotion activities. This would ensure the customers would become satisfied, and hence opt to purchase other products of the company in future. The truthfulness of the promises must be maintained, as today’s customers are highly knowledgeable as well as realistic. They would not expect every possible feature in extremely low budgets, but would definitely reconsider the brand which delivered what it promised (Marketing theories, no date).

美国研究生申请文书:产品营销
Immediate plan of action for the X-technologies must be to target the current sales and put its full marketing force to achieve higher conversion of the marketing funnel from awareness to purchase. The company must now focus and increase advertisement in print, media as well as social media, regarding their products rather than the Brand. The product’s USPs and benefits must be made highlight of these advertisements. As the market is full of options, company must focus on conversion of the customer to purchase the very first time he is made aware of the product. This is better rather than waiting for him to return or expecting to reap long term benefit out of awareness of the brand.