圣约翰斯论文代写：奢侈品牌销售
圣约翰斯论文代写：奢侈品牌销售
对于奢侈品牌来说，零售店或批发或授权是收入的关键。Burberry Plc的主要渠道是零售或批发，授权从2011年的7%下降到2015年的3%。这说明在过去的5年里，授权下降了近50% (Burberry Plc, 2016)。虽然零售或批发渠道成本在过去5年有所上升，但与年初相比增幅并不明显。原因之一是越来越多的零售商店不接受授权。在过去的5年里，随着巴宝莉在中国市场的扩张，其在中国的成本可能一直在上升，但随着高端奢侈品市场从高速增长阶段放缓，巴宝莉最近通过关闭门店来缩减成本(Burberry Plc, 2016)。
圣约翰斯论文代写：奢侈品牌销售
2015年，美国和欧洲的经济同比均增长了中高个位数，但随着全球经济走软，2016年可能会面临挑战。如上图所示，亚太地区的销售额在过去5年增长了近两倍，但由于中国的逆风，年增长率一直在放缓。在欧洲、中东、印度和非洲(EMEIA),销售增长了1.5倍在过去的5年,但不幸的是,同比增长下降很多。巴宝莉已经承认在美洲地区的挑战,面对众多品牌的激烈竞争市场较低的价格和高质量(巴宝莉,2016)。消费者喜欢改变潮流，而博柏利却未能顺应潮流，最终失去了所有地区的市场。
圣约翰斯论文代写：奢侈品牌销售
For luxury brands retail stores or wholesale or licensing is the key for revenue. In case of Burberry Plc, the main channels were retail or wholesale as licensing decreased from 7% in 2011 to 3% in 2015. This indicates that in the last 5 years, the licensing decreased by almost 50% (Burberry Plc, 2016). Though retail or wholesale channel cost increased in last 5 years, this increase was not significant enough as compared with the growth in early years. One reason for this is that licensing was not accepted with an increasing number of retail stores.China costs have been likely increasing in the past 5 years as the company grew its presence, but Burberry has recently scaled back through store closings as the high-end luxury segment slows down from its hyper-growth stage (Burberry Plc, 2016).
圣约翰斯论文代写：奢侈品牌销售
Both America and Europe grew mid-high single digits on a year-over-year basis in 2015, but 2016 will likely be challenged as the global economy weakens.As indicated in the above chart, Asia Pacific sales increased by almost 2x in the last 5 years but Y/Y growth has been decelerating due to China headwinds. In Europe, Middle East, India & Africa (EMEIA), the sales increased by 1.5X in the last 5 years, but unfortunately here, year on year growth declined a lot. Burberry has acknowledged challenges in the Americas region as well, facing intense competition from numerous brands in the market with low price and high quality (Burberry Plc, 2016). Consumer loves changing trend and Burberry failed to go with the trend and ultimately lost the market across in all regions.
