美国研究生申请文书：产品营销

美国研究生申请文书：产品营销

X-Technologies也可以使用这些策略，给客户带来一些额外的好处，以确保客户能够一次又一次的购买公司的产品。就电视销售而言，实物证据就是产品本身。公司必须确保其生产的产品质量足以满足其在促销活动中作出的所有承诺。这样可以保证客户满意，从而选择在未来购买公司的其他产品。必须保持承诺的真实性，因为今天的客户既有高度的知识，又很现实。他们不会期望在极低的预算中实现所有可能的功能，但肯定会重新考虑实现承诺的品牌(营销理论，没有日期)。

美国研究生申请文书：产品营销
X-technologies的即时行动计划必须以当前的销售为目标，充分发挥营销力量，实现营销渠道从意识到购买的更高转化。该公司现在必须专注于增加平面广告、媒体广告以及社交媒体广告，针对的是他们的产品，而不是品牌。产品的USPs和效益必须突出这些广告。由于市场上充满了选择，公司必须专注于客户的转换，让他在第一次意识到产品的时候就购买。这比等他回来或者期望从品牌知名度中获得长期利益要好。

美国研究生申请文书：产品营销

X-Technologies can also use these strategies and give some additional benefits to the customers to ensure that they conclude to purchase company’s products again and again. Physical evidence in the case of television sale is the product itself. The company has to ensure that the quality of product manufactured by it suffices all the promises that have made in its sales promotion activities. This would ensure the customers would become satisfied, and hence opt to purchase other products of the company in future. The truthfulness of the promises must be maintained, as today’s customers are highly knowledgeable as well as realistic. They would not expect every possible feature in extremely low budgets, but would definitely reconsider the brand which delivered what it promised (Marketing theories, no date).

美国研究生申请文书：产品营销
Immediate plan of action for the X-technologies must be to target the current sales and put its full marketing force to achieve higher conversion of the marketing funnel from awareness to purchase. The company must now focus and increase advertisement in print, media as well as social media, regarding their products rather than the Brand. The product’s USPs and benefits must be made highlight of these advertisements. As the market is full of options, company must focus on conversion of the customer to purchase the very first time he is made aware of the product. This is better rather than waiting for him to return or expecting to reap long term benefit out of awareness of the brand.