美国本科申请指南：品牌建立的模块和步骤

美国本科申请指南：品牌建立的模块和步骤

按照这个模式，建立一个强大的品牌需要经历四个不同的步骤。首先，必须确立品牌的正确身份，这意味着品牌意识的深度和广度的确立。其次，必须通过独特的、有利的、强烈的品牌联想来创造适当的品牌意义。第三，必须引起可获得和积极的反应。第四，品牌与顾客的关系必须通过积极和强烈的忠诚度分类来建立。而这四个步骤的实现又涉及到品牌建立的六个模块，即(从下到上)品牌共鸣、品牌感受、品牌判断、品牌形象、品牌表现、品牌突显。本报告的重点是LV品牌形象的建立。

美国本科申请指南：品牌建立的模块和步骤
在品牌提供的所有品类中，消费者对品牌认知度最高的品类是名牌手袋。每一个设计师设计的包都是由高质量的材料或由工匠手工缝制的设计制作而成。这些品质与品牌的形象结合在一起，以优质的价格和精湛的工艺满足了顾客的需求。此外，LV还通过选择性的分销渠道开始销售产品。该策略有助于品牌保持产品的排他性，为高端市场平台的有吸引力的客户提供产品，通过品牌产品的使用表现出差异化的意愿，象征着时尚、优雅、财富的地位。

美国本科申请指南：品牌建立的模块和步骤

As per the model, establishment of a strong brand has to go through four different steps. Firstly, there must be establishment of proper identity of brand that means the establishment of depth and breadth of brand awareness. Secondly, there must be creation of appropriate meaning of brand by unique, favourable and strong association of brand. Thirdly, there must be elicitation of accessible and positive responses. Fourth, relationships of the brand with the customers has to be forged by the categorization of active and intense loyalty. In turn, the achievement of these four steps deals with the establishment of six blocks of brand establishment that are (from bottom to top) brand resonance, brand feeling, brand judgments, brand imagery, brand performance and brand salience. The key focus of this particular report is on the establishment of brand imagery for the brand of LV as selected for this purpose.

美国本科申请指南：品牌建立的模块和步骤
Out of all of the categories provided by the brand, the category of product accounted for maximum brand awareness among customers is towards designer handbags. Each and every single piece of designer bags is made from material of high quality or certain hand-stitched designs presented by craftsman. These qualities delivered by the brand adds up to its imagery with the contribution of premium prices and fine workmanship as desired by the customers. In addition, LV initiates the sale of products by selective channels of distribution. The strategy helps the brand in maintaining scope for exclusivity surrounded by the offerings of product for appealing customers of high-end market platform showing willingness in their differentiation out of their masses by the use of branded product, as symbolizing the status of style, elegance, and wealth.