AMC has laid significant foundation in the past decade with some commercial and critical hits. Now, with “Breaking Bad” aired its final episode and shows like “The Killing” running its course, AMC needs one of its flagship shows “Mad Men” to be a success. “Mad Men” which will air its 7th and final season needs to step up and go out in a grand flourish. The future of AMC’s next generation programming will depend on it. Thus, there is an added pressure and lot riding on this season of “Mad Men”; hence it is critical to market the show, in order to ensure it success. So, the question is what else one can do to market this show which has not been done before?
We have to go back to the basics to answer the question and define what the show represents. “Mad Men” depicts parts of American society and culture based on the 1960s, highlighted by the themesof feminism, sexism, smoking, drinking, adultery, anti-Semitism, and racism. The nostalgia of the ‘60s’ style and the sex appeal drives the show. Creator Matthew Weiner called “Mad Men” science fiction in the past, as it uses the past to discuss topics that concern our society today that we don’t discuss openly. The nostalgia and the ‘cool’ factor backed up by the sex appeal is what differentiate “Mad Men” from other shows. The fans of “Mad Men” will be excited to be transported back in time and see how the Don Draper saga comes to an end. Thus, the show going into its seventh year, already has an established fan base and the network can estimate an average of 3 million viewers. The problem is how we can increase the viewer’s base and attract more and more people to watch the show. In order to understand the question we must figure out who is the audience. Who watches “Mad Men”?