Subversion is the media by which identity of female is embodied. Women can redeem their kind of active sexuality instead of being just sex objects at the hands of men. This is best illustrated with the example of porn stars who have come to light as bestselling authors, actors and celebrities. Purchase of sexual products provides an opportunity to enforce feminism through the commodity’s purchasing strength. Thus, women are successful in nullifying the orthodox dominant ideas of women as sex objects. Sexiness was earlier defined as alluring and arousing, which was replaced by being beneficial. Hence, women have the autonomy for the selection of their apparels and expressions and can hence brand themselves, exploring their sexuality. Miley Cyrus and Rihanna are the best known artists to have built global brands around their freedom for sexuality (Coy, 2010).
THEORY OF OBJECTIFICATION
Objectification theory is a theoretical framework and the key to get acknowledged about the body images and symptoms of eating disorders in both men and women (Weekes,2002). Self-objectification is dominant precursor to the problems associated with eating and images of body. Theory of objectification proposes that experiences in sexual objectification leads them to objectify themselves. Theory of objectification provides continuous exposure to cultural sexual objectification and thus women in western nations develop different perspective of observer about their bodies. Comments made about one’s body, staring women’s body’s parts, threats and offensive gestures are some common examples of experiences of sexual objectification (Dhillion,2014). Minority men are at alarming state because they have been found to experience problems related to body dissatisfaction, light-weighted, improper eating habits and the most vital problem is heterosexual men. Generally, objectification theory brings objectification and experiences of women into limelight, but men’s unique experiences are acknowledged as well. Research states that on account of disorder eating, men’s experiences are increasing at a rate much higher to those of men. Experiences of sexual minority men and experiences of women vary in various important aspects and thus they cannot be compared on the same scale. Experiences of sexual minority men included traits as masculine and sexual norms that are both concerned with body. Measures regarding the traits include sexual objectification and variation of masculine appearance norm and thus researches are getting advanced to understand the role of objectification experiences better.