The driving force of fashion is behind being creative, desirable and aspiring. Customers are in need for purchasing products that have uniqueness in terms of expressions, personality and reflection of taste especially through the clothes they wear. However, if there is even a slight difference in the clothes shades, then the taste of customer does not fall in accordance to that product and the customers may reject it. Therefore, it becomes very difficult to analyze future trends and clothes order volume before their appearance in stores. In such situations management of supply chain for providing innovative high fashion market clothes becomes very challenging. There are various challenges in the fashion supply chain unit (Brun et al 2008). This paper will discuss whether or not the supply chain influences the new product development in fashion industry or not. The issue in order to expand on the very notions of supply chain management issues relates to effective supply chain management. The networking distribution is the main problem in the supply chain of fashion because the costs in fashion industry are affected by the costs of distribution network. The effect of distribution is on prices and experience of customers which especially has an indirect effect on profit (Brun et al 2008). If networking distribution does not have an effective design then the requirements of the customers cannot be dealt with and to meet these costs the requirements need to be high. In other words, the operations in the warehouse at the units of distribution also tend towards creating a problem (Brun et al 2008).