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加拿大代写论文:奢侈品消费

加拿大代写论文:奢侈品消费

休闲阶层理论(1899)在社会学家和经济学家索尔斯坦维布伦的经典论文中具有指数性,他认为财富积累并不能赋予他的地位。财富的证据赋予了地位。证据需要以显着的消费来展示。例如,凡勃伦一直注意到休闲类使用的银器;价格昂贵的手工中国手工餐桌布,其中更便宜的替代品可能已被使用。根据凡勃伦的说法,人们使用优质的银器来传送食物,而不是展示他们可以负担的昂贵物品。凡勃伦提到了一些例子,比如最新的时尚,异国情调的狗品种,修剪整齐的草坪,因为价格标签优越而赋予了业主展示的地位。

加拿大代写论文:奢侈品消费
假设的奢侈手袋品牌是ABC。美国广播公司的品牌个性是向其他普通产品添加“势利者吸引力”的常见方式是附加高价格(O’Cass&Frost,2002)。由于每个人都无法购买此类产品,因此价格越高,客户就越感觉优越。必须指出的是,手袋是当今推动奢侈品牌的少数产品类别之一。在美国(2007年),手袋的预计销售额已达70亿美元(Wilson,2007)。数据还表明,美国妇女每年购买四个手袋(托马斯,2007年)。皮包不需要像鞋子或准备穿连衣裙那样大小。缺少尺寸一直暗示着女性有更多的选择,随后手袋形成了一个产品类别与制造商携带非常大量的SKU。例如,ABC可以在任何时间提供超过200种不同的手袋。

加拿大代写论文:奢侈品消费

The Theory of Leisure Class (1899) has the exponential in the classic treatise by sociologist and economist Thorstein Veblen who argued that the wealth accumulation does not bestow one his status. The status is bestowed by the evidence of the wealth. The evidences need to be exhibited with conspicuous consumption. Veblen, for instance, had been noting silverware used by the leisure class; table linens that are high priced, hand painted china, where cheaper substitutes could have been used. According to Veblen, people use fine silverware to not conveying food, but to displaying the expensive items they can afford. The Veblen mentioned examples, such as, latest fashion, exotic breeds of dogs, and manicured lawns for conferring status the owners display because of the superior price tags.

加拿大代写论文:奢侈品消费
The hypothetical luxury handbag brand is ABC. The brand personality of the ABC is the common way of adding “snob appeal” to an otherwise common product is attaching high price (O’Cass &Frost, 2002). The higher price make the customers feel superior as everybody is unable to purchase such product. It must be noted that handbags is one of the few product categories that has been driving the luxury brands today. The estimated sales of the handbags have been $7 billion in the US (2007) (Wilson, 2007). The data also indicate that American women purchases four handbags a year (Thomas, 2007). The purses don’t need sizing like in the cases of shoes or ready to wear dresses. The lack of sizes has been suggesting that women are having far more choice and subsequently the handbags forms a product category with the manufacturers carrying extremely large number of SKUs. For instance, ABC can offer over 200 different handbags at any point of time.