The analysis will be carried out by assuming the growth prospects of the country, the company selected and company suggested, and considering the future market dynamics as strong reasons for justification of the suggestions made in the report. Trending with other successful countries and taking examples of similar situations is a valid comparison for justifying the suggestion. The target industry that is suggested for Woolworths is to start a full-fledged electronic retail store in Dubai with a partner. The reason for the electronic store is due to the fact that it has been the only consistent industry in the past and has not seen substantial decrement in demand.The above chart shows that the electronic sales trade has been on a constant rise in Dubai and it is not affected to a large extent by the global financial crisis originating in the US in 2009. This is one of the reasons of the suggestion made for the company to start a branded electronic retail chain in Dubai with a local partner. Besides the advent of online shopping and e-commerce is a game changer for many retailers who have the required resources for starting the business with massive inventory and product portfolios.
Online shopping supplements the brick and mortar store sales which the group can use to sell their products. The brick and mortar shops will always be attractive as it remains a shopping destination and tourists will anyhow come to visit the stores. To add, the local and domestic population will come to the shops during festivals and this will keep the brick and mortar stores alive. In addition, online shopping can significantly add to the business revenues and this adds to the overall profit it can make if supported with appropriate marketing initiatives and suitable market forces. With new launches planned throughout the year from top brands of the world like Apple, Samsung, etc. the market of consumer electronics is booming and will not deteriorate in its ability to create and sustain demand. The above figure shows that UAE industry is about to reach a milestone figure of $10 billion by 2018 which is a significant market share and Woolworths can take advantage of such an opportunity.