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美国代写被抓:公众形象

美国代写被抓:公众形象

雀巢确实采取了行动来纠正这些问题。然而,公众形象和沟通的问题没有得到公司的妥善处理,导致品牌的赞助损失。公司主要关注的是监管和技术方面的问题,而沟通的问题却被公司忽视了。该公司没有找到与最终消费者接触的正确方法。他们没有分配资源来维持适当的公众形象。当时,该公司不得不处理对该公司造成的忧虑、愤怒的消费者、媒体和严厉的监管。

美国代写被抓:公众形象

该公司对产品召回反应迟缓。公司没有处理媒体和人民的负面情绪。起初,公司不同意产品的问题。总的来说,他们发现他们更倾向于试图证明他们的产品没有任何问题。他们说该产品不使用味精。然而,后来证明该公司确实在其产品中使用了味精(Yildirim, 2016)。公司的这种缓慢的反应创造了傲慢的形象,这使得人们开始考虑这种令人担忧的态度。雀巢团队必须在社交媒体上说服消费者。

美国代写被抓:公众形象

Nestlé did take actions to rectify the issues. Nevertheless, the issues of public image and communication were not handled properly by the company leading to lose in patronage of the brand. Primarily, the company focused on the regulatory and technical aspects while the issues of communication were overlooked by the company. The company did not find the right way to engage with the end consumer. They did not allocate resources to maintain proper public image. The company at that time had to handle the apprehensive angry consumers, media and tough regulations that were imposed on the company.

美国代写被抓:公众形象
The company had slow response for the product recall. The company did not address the media and the negative sentiments of the people. Initially, the company did not agree to the issues of the product. They were in general found to be more attuned towards trying to prove that there was nothing wrong with their product. They stated that the product does not use MSG. However, it was later proven that the company indeed used MSG in their product (Yildirim, 2016). This slow response of the company created the persona of arrogance and this caused the people to start to consider the attitude to be worrisome. Nestlé team must have convinced the consumers on social media.