mba论文：顾客满意与忠诚度之间的关系
mba论文：顾客满意与忠诚度之间的关系
本研究旨在探讨顾客满意与顾客忠诚度之间的关系。为了进行这项特别的研究，将对麦当劳进行案例研究。从各种研究工作中发现，在竞争激烈的市场环境中，客户忠诚度对企业的持续发展起着至关重要的作用。此外，理解这种关系对于参与客户管理的任何方面的管理者也起着至关重要的作用。本研究不仅考察了顾客满意度与顾客忠诚度之间的关系，还考察了顾客满意度如何影响顾客忠诚度(Farkas, 2011)。公司一直在努力了解满足客户需求的方法，以便提高这些方面的能力并留住客户。因此，调查客户满意度和客户忠诚度之间的关系，可以使管理者是否更关注客户满意度，以及需要关注哪些方面才能获得客户满意度(Hawkins, Best， & Coney, 1986)。
mba论文：顾客满意与忠诚度之间的关系
这项研究将以麦当劳为例，它是世界上119个国家最受欢迎的快餐店。这家公司因其高质量的产品和有效的品牌而闻名于世。该公司的创新和可持续的方法，其食品和服务提供给客户被认为是业务的主要方面。1937年，理查德·麦克唐纳和莫里斯·麦克唐纳两兄弟在加利福尼亚创办了麦当劳。1948年12月12日，麦当劳做了第一个麦当劳汉堡，快餐的趋势开始在美国和其他国家(Schneider & Bowen, 2010)。自成立以来，该公司一直在实施一系列的政策、计划和实践，以使其能够为业务做出贡献。麦当劳把顾客放在第一位，让他们对产品和服务满意。公司一直采取最有效和适当的战略，快速的服务和友好的环境(麦当劳，2010)。
mba论文：顾客满意与忠诚度之间的关系
This study aims at investigating the relationship between customer satisfaction and customer loyalty. In order to conduct this particular research, the case study of McDonalds would be undertaken. It has been found from various research works that customer loyalty plays a vital role in sustaining in the competitive market scenario. Moreover, understanding this relationship also plays very crucial role for the managers involved in any aspect of customer management. This research not only examines the relationship between customer satisfaction and customer loyalty, but also how customer satisfaction impacts customer loyalty (Farkas, 2011). Companies have been striving to understand the ways that satisfies customers so that they can enhance those aspects and retain the customers. Thus, investigating the relationship between customer satisfaction and customer loyalty would enable the managers whether to focus more on customer satisfaction or not and which aspects need to be focused to gain customer satisfaction (Hawkins, Best, & Coney, 1986).
mba论文：顾客满意与忠诚度之间的关系
This study would be based on the case of McDonalds, which is the most popular fast food restaurant available in 119 countries across the world. This company is well known across the nations because of its quality products and effective branding. This company’ innovative and sustainable approach to its food and services offered to the customers is considered as the primary aspect of the business. In the year 1937, two brothers, Richard and Maurice McDonald, started up McDonald in California. On 12th December 1948, McDonald cooked first McDonalds Hamburger and the trend of fast food had started in United States and other nations (Schneider & Bowen, 2010). This company has been implementing a number of policies, programs and practices since its inception so that it can make good to the business. McDonalds considers customers to be it first priority and to keep them satisfied with the products and services. The company has been adopting most effective and appropriate strategies, quick service and friendly environment for that (Mcdonalds, 2010).
