加拿大论文代写：索尼市场推广
加拿大论文代写：索尼市场推广
价格：根据需求决定产品的价格很重要。需求高的产品可能会收取高昂的价格。遵循这一规则，索尼已经修改了加拿大几乎所有产品的价格。少数产品的价格已降低到22.1％，这些产品包括新版本的游戏站（Bougon，2013）。
产品：索尼计划在加拿大市场推出更多差异化产品。这些产品的设计方式是他们没有任何可能的替代品。差异化创造的方式与其他同行业公司提供的属性不匹配。
加拿大论文代写：索尼市场推广
推广：研发支出是必要的，索尼已经投资了80亿美元来增加对加拿大市场的研究。研究集中在加拿大市场，并基于消费者满意度。旨在探索最适合公司的方式来提高消费者满意度。此外，该公司还推出了宣传活动，这些广告活动既包括电子媒体和印刷媒体。索尼仅在加拿大投放了41亿美元的广告活动。这项投资比去年在全球推出的广告活动花费高出25％（Fréry，2013）。
地点：索尼的分销渠道在加拿大也尤其脆弱。该公司已经启动供应链管理步骤，以应对该公司在加拿大面临的不良分销渠道。货物运送给客户的方式需要修改。
加拿大论文代写：索尼市场推广
Price: It is important to decide the price of product in accordance with its demand. The product that has high demand can be charged a high price. Following this rule Sony has revised the prices of almost all its products in Canada. Prices of few products have been reduced to 22.1% and these products include new versions of play station (Bougon, 2013).
Product: Sony has planned to launch more differentiated products in the Canadian market. These products are designed in a way that they do not have any possible substitutes. Differentiation is created in a way that it does not match the attributes of those offered by other companies of same industry.
加拿大论文代写：索尼市场推广
Promotion: Research and development expenditure is necessary to be incurred and Sony has already invested $8 billion to increase the research about Canadian market. Research is focused on Canadian market and is based on the consumer satisfaction. It is aimed to explore the ways that best suit the company to increase the level of consumer satisfaction. Moreover, promotion campaigns have also been launched by the company and these advertising campaigns include both related to electronic media and print media. Sony has invested $ 4.1 billion in advertising campaigns in Canada only. This investment is 25% more than what it has spent on advertisement campaigns launched by the company previous year all over the world (Fréry, 2013).
Place: Distribution channels of Sony are also weak particularly in Canada. Supply chain management steps have been launched by the company to deal with the poor distribution channels the company is faced with in Canada. The ways goods are shipped to customers needs to be modified.
