Sherpin market consists of four different kinds of market which includes aerospace, automotive, industrial and motor sport. The core market which forms the base for the overall business and leads to the generation of the maximum revenue is the industrial market. Though there has been consistent growth in all the three segments. The overall strategy used by the company for its markets is to capitalize the design in a specific manner (Childerhouse, et al., 2002). The overall business strategy of the organization is provide the solutions to the problems. Each and every order has to pass through the capability stage which then meet the requirements of the OWN (Original Equipment Manufacturer (OEM) and also it includes a number of stages which are related to the life cycle. Below is the brief details of different kinds of market of Sherpin which includes the following:
Aerospace: The traditional approach of the aerospace for the processes related to the undertaking of the business is traditional. In such a case the customers are quite important. During the process of the life cycle of the product the newer orders are achieved on the basis of the combination of the relationship factor where prototype is 5 % of the overall sales of the market (Russell, 2008). The price and the delivery are certain elements which are related to the speed and it is there by a sensitive issue based on the customer demands and interests. Also, the nature of the demand is generally not predictable and it is not possible to have the future patterns of demands.
The price in this case is less sensitive but the demand is less predictable. Though the other companies in the same market are much more experienced in order to help for the purpose of the forecasting so as to smoothen the call off.