The image of Che Guevara which is quite easily visible on t-shirts, souvenirs etc. was taken on 5th March 1960. He was attending the funeral service of 136 people who were killed when a ship carrying arms was blown-up. This was the time when the streets were crowded. Alberto was then working for the newspaper named “Revolution”. Castro was speaking to the crowd and just as he finished his speech, Che Guevara who was standing behind the stage, suddenly moved forward.
At that very moment, Che Guevara was staring at the crowd on the 23rd Street. He had the expression of implicit implacability accompanied with anger and pain. This photograph was taken by Leica M2 loaded with Plus-X film and had a 90mm Leica telephoto lens mounted on it. The photographer took two frames which was a vertical and a horizontal one. He made prints of all the pictures taken for “revolution” (Bate, 2009). The newspaper used few of the photographs but Che Guevara’s photograph was not selected rather the newspaper focused on the photographs of Fidel Castro. The expressions were so appealing that Kardo could not resist himself from taking Che Guevara’s photograph. At that moment he did not know that in future, this very picture would become so popular. The worst part of this whole episode was that Kardo never got credit for this iconic picture .