Over last several decades, travel and tourism industry has witnessed unprecedented transformation. Initially an industry which was in naive stage has now transformed as one of the biggest industries in the world. One major reason behind expansion of travel and tourism industry has been due to rapid globalization, which has created ‘borderless’ countries in terms of travel and tourism. Increased awareness through mediums such as internet has further fuelled the growth in the industry (Song & Witt, 2006: 214-224). Every tourism region which has capability of being a tourism attraction is reaping benefit of this situation, with Macau being no exception to this scenario. As a Special Administrative Region (SAR) of People’s Republic of China, Macau is a city with amalgamation of eastern and western culture.
Over past few years Macau has cemented its place as a major international travel and tourism destination. Travel and tourism industry in Macau contributes to approximately 40% of total gross domestic product (GDP), and more than one-third of total workforce in the region is employed by this sector. The current trend towards rise in travel and tourism sector presents a unique opportunity for Dragon Travel and Tourism to penetrate the market, and establish itself as a small business enterprise extensively focused on providing a wide range of travel and tourism services to the perspective customers. Core focus of Dragon Travel and Tourism will be providing end to end services such as airline ticket reservations, package holidays, cruise line based tour packages, hotel accommodation in tie up with hotels in Macau, ground transport services such as cabs and rent-a-car services, visa services and various other travel guide services. Purpose of this business plan is to establish a blueprint for Dragon Travel and Tourism which will enable the organisation in expansion and running of the business. Through business plan Dragon Travel and Tourism will maintain its business focus, estimate its finances, and optimize its operations in future (Leong, 2002:245-260).