加拿大爱德华王子岛大学论文代写：SWOT分析
加拿大爱德华王子岛大学论文代写：SWOT分析
SWOT分析是一种最常见的规划工具，评估内部和外部环境：基于四元素的优势，弱点，机会和威胁（CIPD，2013）。此外，根据阿姆斯壮（2006），为组织实现其目标，优势和劣势是内部因素；机会和威胁是外部因素（有，2003）。因此，将SWOT分析结合戴姆勒-苯的案例研究在这段。
优势
戴姆勒奔驰为客户提供最佳的创新技术和高性能。例如，根据其官方网站（2015）他们发明了防抱死制动系统（ABS）、PRE-SAFE系统和注意力辅助系统等，保证驾驶员的安全和控制感最好。
公司已获得了相当数量的忠诚客户，谁购买新的车辆从过去10年的客户57.8%仍然愿意留在品牌（IHS汽车，2014）。
根据戴姆勒的2014annual报告，单位销售的主要品牌梅赛德斯-苯已上升了10%，收入增加了14%，这有助于企业的一个显著的财务实力。
此外，该业务成功地分配制造商超过20个国家在世界各地。
弱点
高维护成本将是主要的弱点，这也反映了客户的成本。
因此，由于需求的高度变化，不仅单位成本上升，而且客户的交货时间增加。
一些国家和地区的新车型已与欧洲市场同时发布。
机会
新兴市场是戴姆勒-苯的主要机会之一，比如据波士顿W（2014），奔驰品牌在中国的销售上升了近38%，在2014年度前六个月135972辆。由于中国经济蓬勃发展，在国内生产总值的2014增加了7%（S.R.和D H，2014），人们有了更多的购买力。这意味着如果公司更多地关注新的市场，将会有更多的机会。
作为外部环境的一个视角，人们越来越关注汽车尾气排放问题。因此，有清洁能源的趋势，如混合动力汽车日益增长的质量需求。因此，它是环境友好型汽车市场的机遇。
戴姆勒可以开发更多的驾驶辅助技术，以提高他们的创新实力和应付客户满意度。
由于页岩气开发，化石油价格下降。
加拿大爱德华王子岛大学论文代写：SWOT分析
SWOT analysis is one of the most common planning toolsto assess internal and external environment based on four elements: Strengths, Weaknesses, Opportunities and Threats (CIPD, 2013).Moreover according to Armstrong (2006), as organization achieving their goals, Strengths and Weaknesses are the internal factors; Opportunities and Threats are the external factors (Have, 2003). Therefore, SWOT analysis will be applied to combine Daimler-Benz case study in this paragraph.
Strengths
Daimler-Benz provides customer the best innovative technology and high capability. For instance, according to it’s official website (2015) they have invented Antilock Braking System (ABS), PRE-SAFE system and Attention Assist system etc. to assure drivers safety and best sense of control.
Company has acquired a significant number of loyalty customers, 57.8% of customer who purchased a new vehicle from Mercedes in the past 10 years would still willing to stay with the brand (IHS Automotive, 2014).
According to Daimler’s 2014annual report, the unit sales of it’s main brand Mercedes-Benz has risen by 10% and revenue has increased by 14% which contributes an remarkable financial strength to the business.
Moreover, the business successfully allocated manufactures over 20 countries across the world.
Weaknesses
High maintenance cost would be the major weakness, which will also reflect to the cost to customer.
Therefore, due to the high variation of demand, not only cost per unit has risen but also the delivery time to customer has increased.
A number of new established car models in some countries and regions are not released at same time with European market.
Opportunities
New emerging market is one of the major opportunities to Daimler-Benz, for instance according to Boston W (2014), Mercedes brand sales in China had risen nearly 38% in the first six months of the year 2014 to 135,972 vehicles. Because of the Chinese booming economy, GDP increased by 7% in 2014(S.R. & D.H, 2014), people have more purchase power. This means there will be more opportunities if the company focusing more in new emerging market.
As a perspective of external environment, people are more concern about the exhaust emissions that produced by automobile. As a result, there is a trend of clean energy e.g. increasingly mass demand of hybrid power vehicle. Therefore, it is an opportunity in environment friendly vehicle market.
Daimler could develop more driving assist technologies to enhance their innovation strength and cope with customer satisfaction.
Because of the shale gas development, fossil oil price decreases.
