加拿大代写essay：雀巢产品创新
加拿大代写essay：雀巢产品创新
雀巢正试图利用这一创新在营销领域获得自己的积极形象。对这一合作的反应不一。由于创新和创意是同类产品中的佼佼者，因此能够在市场上引起轰动，雀巢公司积极打造品牌。由于机器人的高精度和高效率，可以提高生产率。他们可以高速执行指定的工作，仍然能够减少废品。雀巢的客户好奇将是一个优势。这一举措是为了增加公司最大市场上消费者的品牌管理。辣椒将解释雀巢的产品和服务，并会与客户进行交谈。雀巢正在依靠这种创新的消费者参与模式，这种模式将在全世界范围内扩大，为日本创新树立榜样。进一步分析，我们也可以注意到它有一个奇怪的营销角度。食品加工者总是投射出一种没有人为天性的图像。但在这种情况下，运动强调人为性。主要的问题是机器人的聘用是否会从销售员手中夺走工作。对那些从事低技术工作的人来说，这可能会被机器人所取代。雀巢被批评用机器人取代他们的人力，以增加他们的短期收益。另一种看待机器人的功能是否像人一样可靠。雀巢公司将增加成本，如果他们不得不让机器人站在机器人旁边说明客户或让IT人员切换，编程，更新和维护机器人。雀巢自多年以来一直是市场领导者。他们可以把机器人包括在他们的销售队伍中展现出来，这样他们就可以把自己置于消费者心目中，成为技术友好的公司，从长远来看他们将会受益。如果处理不当，许多顾客会感到愤怒。客户是否要慢慢地反复说话才能理解机器人仍然是一个问题;以及客户如何看待它仍然有待观察。 （Brodie，Ilic＆Hollebeek，2013）
加拿大代写essay：雀巢产品创新
Nestle is trying to capitalise on this innovation to get a positive image of itself in the marketing domain. There had been mixed responses to this collaboration. Since the innovation and the idea are first of its kind, it was able to create a buzz in the market which has resulted in a positive branding of Nestle. Using of robots would increase the productivity due to the high accuracy and efficiency. They can perform designated work at high speeds and still would be able to produce less scrap. The curiosity among the customers would be an advantage to Nestle. This move has been an effort to increase brand management with consumers in the company’s biggest market. Pepper would explain the products and services of Nescafe and would engage in conversations with the customers. Nestle is counting on this innovative consumer engagement model which would expand across the world setting up an example of Japanese innovation. On further analysis, we can also make a note that it has a strange marketing angle. The food processors always project an image devoid of artificiality-naturalness. But in this case, the campaign is emphasizing on artificiality. The major question has been whether the hiring of the robots would take away jobs from the salesmen. It would be a concern for those who are involved in jobs which are low skilled as they can be replaced by a robot. Nestle has been criticised for replacing their human workforce with robots to increase their short term gains. The other way of looking at this is whether functioning of robots is as reliable as a human. Nestle would increase their costs if they have to keep a worker standing beside the robot explaining customers or keeping an IT person to switch, programme, update and maintain the robots. Nestle has been a market leader since many years. They can portray the innovation of including robots in their sales force for show so that they position themselves in the minds of the consumers as technology friendly company which would benefit them in the long run. Many customers get irate if not being dealt properly. Would the customers have to speak slowly and repeatedly for the robots to understand still remains a question; and how the customers would view it still has to be seen. (Brodie, Ilic & Hollebeek, 2013)
