essay代写-开放创新模式的案例分析

在本篇essay代写-开放创新模式的案例分析中，在开放创新模式下，技术如何进入公司的发展管道，或者如何衍生出对公司业务不是核心的技术。一般来说，大公司都有自己的内部核心技术。可以利用这种内部技术能力来构成公司开发组合的重要部分。与此同时，联合开发伙伴关系和许可协议(非战略技术的许可和公司产品的外部技术的许可)是获取技术的另一种途径。获得新技术的另一个途径是将其引入内部，推出产品进入新市场，并扩大公司的收入基础。接下来essay代写-开放创新模式的案例分析提供给留学生阅读。

An example for enterprise which implements this way through different business models is General Electric. It focuses on employing crowdsourcing innovation. This is seen in the Ecomagination project. This project was to develop a schema to address the environmental challenges. This project is a competition in which they allow start ups and inventors to show technologies that could help them improve their development of products and services about the smart grid. These results showed that GE received 4000 submissions and $100,000 cash rewards were given to five young firms and constituted strategic partnership with 12 others. Entrants are found to submit their ideas on website that GE provided and they need to show their technology and its value position and its potential to be linked with professional knowledge and technologies of GE (Mascioni, 2011). These ideas were judged by external advisers and GE executives including Wired’ s editor and venture capitalists on the basis of potential impact, feasibility and originality. Innovative ideas could be purchased and the idea’s production was manufactured through GE’s smart factory places. In this the members transfer their ideas into real products through machines and tools required. In total, 74000 people’s comments were obtained by GE and they have spent $ 17 billion on R&D and gained total revenues of $232 billion in the last decade.

Another example of open innovation is P&G which employs the way of external partners. These efforts directly led to the emergence of Connet + Develop website. This platform allows innovators to express their related needs and upload their innovative ideas, and create multiple partnership and related products. P&G’s COVERGIRL was partnering up with OraLabs to release a new lip balm, which avoided a time-consuming R&D process. Company regards time as money, especially with trendy products, therefore, COVERGIRL benefits from cooperation with OraLabs.

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