The characters and slogans of advertising campaigns that have gained popularity gradually become part of the consumer’s daily life. The advertising efforts put in by different companies benefit the brand and help to achieve a competitive edge over other players in the market and epitomise the awareness of the customers. Even if the budget for advertising is not huge, the business can be given a boost by careful selection of messages and the media used for reaching the end users .
Brand Visibility: Irrespective of the media used, advertising helps in increasing visibility of the brand or products that are to be sold. Such opportunities at times are through ongoing community involvement in digital, virtual, local or real form.
New Product Launch: Introduction of a new product without attracting attention results in failed efforts. If people are not made aware of the product that is sold, the product will not be able to sustain. Selecting the means of publicizing the product requires detailed study of target market demographics, appropriate media selection and other means that would benefit reaching maximum number of customers. Positioning of the advertisement needs to be correct to be most effective.
Customer Attraction: Advertising is done with the intention of engaging with the prospects and customers while out playing the competition.
Cost – Benefit Ratio: If amount spent for reaching customers exceeds the value brought in, the investment is wasted. The probable result of the campaign needs to be validated prior to going ahead with the campaign so that if required, fine tuning can be done before the next campaign is decided upon.