The aim of the research is to critically identify and analyse how international student volunteering could be increased by the East African Playgrounds EAP. Special focus will be on how social media tools would be effective in social marketing though which international student volunteer segment can be enhanced. The research identifies how social media could be an effective tool for social marketing aimed at recruiting volunteers. Social media messages are a convenient way to increase awareness on volunteering for the EAP. Understanding how students perceive the social media tool hence would be useful here.
To demonstrate the motivation for volunteering amongst international students
To analyse the international students volunteering periods Africa experiences
To demonstrate the donation behaviour of international students
To demonstrate international students aware volunteering in Uganda by social media
The questionnaire survey method was used here. The survey method is useful for the research as it helps collect large amounts of data in a much shorter time. The questionnaire survey method is also useful for collecting both open ended and closed ended questions. The interview method was considered first as it would have been helpful for the researcher to collect more data on the subject. However, the interview method would have been more time consuming in comparison and hence the survey questionnaire method was used.
While fifteen participants were selected, only fourteen participants were seen to take up answering the questions. The sampling method used was convenience sampling. Convenience sampling is one of the non-probability sampling techniques where the sample will be those people who are easier to access for the researcher. The 14 participants are hence selected from existing student networks that the researcher had access to. Unlike random sampling techniques here the participants are selected in a much faster way.
The questionnaire is designed as a structured one, where the questions will follow one format and the question order will be fixed. Closed ended questions in the questionnaire will have the student make a choice on answers and the open ended questions will enable the participant to answer in their own words. Some of the questions, the rationale for the questions and the possible answers that were expected are presented below.