assignment代写-吴大郎在英国的饼干市场分析

assignment代写-吴大郎在英国的饼干市场分析。吴大郎在英国的饼干市场将面临激烈的竞争，但如果考虑对产品、价格、促销和地点组合做出一些改变，他将能够非常有效地应对这种竞争。提出了吴大郎的地球中心战略。目前，据观察，吴大郎将饼干作为街头食品出售。那里的手推车摆放得很有策略，吴大郎用手推车卖食物。现在街头消费在英国已经很普遍了，但是，吴大郎应该把目标放在零售上，以达到更好的客户形象。它不可能仅在街头就获得更大的消费者力量。在零售中心进行线下购物效果会更好。目前可以研究从线下到线上的购物渠道，以后可以实现。

n terms of selling price, it is necessary for Wu Dalang to research into some of its competitors and understand the consumer price that UK consumers would be willing to pay and come to a sales strategy based on the same. In terms of sweet and savoury brands, some of the key competitors for Wu Dalang in the market are McVitie’s chocolate biscuits, Kit Kat chocolate form of biscuits, Jaffa cakes and other brands in the biscuit market. In the selection of these competitive brands, price is considered as a very strong issue. In fact, research suggests that people might indeed be buying products that are of smaller pack sizes and are of lower prices. In the biscuit market, there is an intensive competition observed where different sweet biscuit competitors offer different variants in total biscuit quantity to facilitate their consumers to buy their brand.

In terms of place and distribution, retail stores are more convenient. At present, it is observed that Wu Dalang sells biscuits as street food. There are carts placed quite strategically and Wu Dalang sells food from carts. Now street consumption is quite common in the United Kingdom, however, Wu Dalang should aim to sell its product in retail for achieving a better customer profile. It cannot get larger consumer strength on the streets alone. Offline shopping in retail centres would work better. Offline to online shopping avenues could be researched into for now, and could be implemented later.
Specialist food shops are common in the United Kingdom. There are Indian food product stores, East Asian stores and Chinese food product stores. Wu Dalang biscuits could aim to sell in these specialized stores so that consumers would be willing to buy directly from here.
Promotion
For the target audience of 21-45 year olds who prefer sweet products, Wu Dalang would promote the brand by means of online and offline advertising, by means of directing to consumer advertising, by focusing n group discussions and through promotional coupons sold on local newspapers.
For the 45 and above consumer who prefers savoury products, the marketing would mostly be traditional. Promotion of the brand would be done on the television, the newspapers and advertisements within the shops where they buy products regularly and finally by means of promotional discounts, it offers with their usual biscuit purchases.

Wu Dalang would have intense competition in the biscuit market of the United Kingdom but would be able to meet this competition quite effectively if it were to consider making some changes to its product, price, promotion and place mix. A geocentric strategy has been presented for Wu Dalang.

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