mba论文：顾客满意与忠诚度之间的关系

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mba论文：顾客满意与忠诚度之间的关系

本研究旨在探讨顾客满意与顾客忠诚度之间的关系。为了进行这项特别的研究，将对麦当劳进行案例研究。从各种研究工作中发现，在竞争激烈的市场环境中，客户忠诚度对企业的持续发展起着至关重要的作用。此外，理解这种关系对于参与客户管理的任何方面的管理者也起着至关重要的作用。本研究不仅考察了顾客满意度与顾客忠诚度之间的关系，还考察了顾客满意度如何影响顾客忠诚度(Farkas, 2011)。公司一直在努力了解满足客户需求的方法，以便提高这些方面的能力并留住客户。因此，调查客户满意度和客户忠诚度之间的关系，可以使管理者是否更关注客户满意度，以及需要关注哪些方面才能获得客户满意度(Hawkins, Best， & Coney, 1986)。

mba论文：顾客满意与忠诚度之间的关系
这项研究将以麦当劳为例，它是世界上119个国家最受欢迎的快餐店。这家公司因其高质量的产品和有效的品牌而闻名于世。该公司的创新和可持续的方法，其食品和服务提供给客户被认为是业务的主要方面。1937年，理查德·麦克唐纳和莫里斯·麦克唐纳两兄弟在加利福尼亚创办了麦当劳。1948年12月12日，麦当劳做了第一个麦当劳汉堡，快餐的趋势开始在美国和其他国家(Schneider & Bowen, 2010)。自成立以来，该公司一直在实施一系列的政策、计划和实践，以使其能够为业务做出贡献。麦当劳把顾客放在第一位，让他们对产品和服务满意。公司一直采取最有效和适当的战略，快速的服务和友好的环境(麦当劳，2010)。

mba论文：顾客满意与忠诚度之间的关系

This study aims at investigating the relationship between customer satisfaction and customer loyalty. In order to conduct this particular research, the case study of McDonalds would be undertaken. It has been found from various research works that customer loyalty plays a vital role in sustaining in the competitive market scenario. Moreover, understanding this relationship also plays very crucial role for the managers involved in any aspect of customer management. This research not only examines the relationship between customer satisfaction and customer loyalty, but also how customer satisfaction impacts customer loyalty (Farkas, 2011). Companies have been striving to understand the ways that satisfies customers so that they can enhance those aspects and retain the customers. Thus, investigating the relationship between customer satisfaction and customer loyalty would enable the managers whether to focus more on customer satisfaction or not and which aspects need to be focused to gain customer satisfaction (Hawkins, Best, & Coney, 1986).

mba论文：顾客满意与忠诚度之间的关系
This study would be based on the case of McDonalds, which is the most popular fast food restaurant available in 119 countries across the world. This company is well known across the nations because of its quality products and effective branding. This company’ innovative and sustainable approach to its food and services offered to the customers is considered as the primary aspect of the business. In the year 1937, two brothers, Richard and Maurice McDonald, started up McDonald in California. On 12th December 1948, McDonald cooked first McDonalds Hamburger and the trend of fast food had started in United States and other nations (Schneider & Bowen, 2010). This company has been implementing a number of policies, programs and practices since its inception so that it can make good to the business. McDonalds considers customers to be it first priority and to keep them satisfied with the products and services. The company has been adopting most effective and appropriate strategies, quick service and friendly environment for that (Mcdonalds, 2010).

加拿大大学抄袭：以Zara为例的市场快时尚形象

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加拿大大学抄袭：以Zara为例的市场快时尚形象

在当今世界，保持竞争优势有时极其困难。在许多情况下，公司不得不为留住客户而努力奋斗。然而，在这种情况下，一些顶级品牌不仅成功地留住了他们的客户，而且在市场上创造了他们的差异化(Tiplady, 2006)。客户很高兴，因为他们有各种各样的产品可供选择，但公司不高兴。他们必须想出新的点子和计划来留住现有的客户。如果他们不能满足客户的需求，他们就会失去客户(Shah, 2009)。西班牙市场的竞争也很激烈，Zara正努力重新赢得顾客。快速时尚的理念在很多方面都对公司有帮助，但本研究将着眼于利用这一理念来创造客户忠诚度(Min, 2016)。以Zara为例，它在市场上保持了“快时尚”的形象，并利用其供应链活动来留住顾客。这个项目将着眼于Zara的供应链活动，以及他们如何利用这个过程在顾客中建立忠诚。

加拿大大学抄袭：以Zara为例的市场快时尚形象
Zara是西班牙的一个服装品牌，这个品牌的创始人是Armancio Ortega和Rosalia Mera。Zara于1975年在西班牙成立。这家店是Inditex集团旗下的旗舰店。Zara的第一家店以Zorba (Lu, 2016)的名字在西班牙加利西亚的中央大街开业。公司的扩张始于1980年，当时在葡萄牙进行了国际扩张(Waters, 2010)。1989年公司开始进入美国市场，并于1990年以法国市场的称号全面占领市场(Tiplady, 2006)。公司的使命宣言是:他们想要在环境受到保护的社会中实现可持续发展，Zara为保护环境付出了所有的努力。可回收的产品是在公司生产的可持续的包装程序，Zara的员工确保他们是符合节能标准(沃特斯，2010)。时尚市场的现状是充斥着众多品牌，权力掌握在消费者手中(Zhelyazkov, 2010)。他们可以选择任何他们喜欢的品牌;这种情况给公司带来了问题。

加拿大大学抄袭：以Zara为例的市场快时尚形象

In today’s world, holding a competitive advantage is extremely difficult at times. In many situations, companies have to struggle hard only for retaining their customers. Yet, in this situation, some top brands have not only succeeded to retain their customers but they have created their differentiation in the market (Tiplady, 2006). Customers are happy because they have various products to choose from but the companies are not happy. They have to come up with new ideas and plans for retaining their existing customers. If they cannot come up with the needs and demands of their customers they can lose their customers (Shah, 2009). Competition is tough in Spanish market also and Zara is striving to get back their customers. The idea of fast fashion has helped the company in many ways but this study will look at the usage of this idea for creating customer loyalty (Min, 2016). Zara, for instance, has maintained the image of “fast fashion” in the market where they have used their supply chain activities for retaining their customers. This project will look at the supply chain activities of Zara and how they are using this process for creating loyalty among their customers.

加拿大大学抄袭：以Zara为例的市场快时尚形象
Zara is a Spanish clothing brand and the founders of this brand are Armancio Ortega and Rosalia Mera. Zara was founded during 1975 in Spain. This store is a flagship store under the Inditex group. The first store of Zara opened in the central street in Galicia, Spain but under the name of Zorba (Lu, 2016). Expansion of the company started during 1980 when international expansion took place in Portugal (Waters, 2010). During 1989 the company started to penetrate in the US market and they fully captured the market by 1990 with the title of French market (Tiplady, 2006). Mission statement of the company states: they want to make sustainable development in the society where the environments are protected and Zara makes all the efforts to maintaining the environment. Recyclable goods are produced at the company with sustainable packaging procedures where the employees of Zara make sure that they are coping with energy efficient standards (Waters, 2010). Current situation of the fashion market is over crowed with many brands and the power is in the hand of the customer (Zhelyazkov, 2010). They can pick any brand they like; this situation is creating problems for the company.

加拿大论文润色：综合营销策略

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加拿大论文润色：综合营销策略

在制定公司战略时，没有单一的战略或理论模型。需要创建一个由多个策略组合而成的策略。针对塔拉塔，提出了波特国家竞争理论与明茨伯格紧急战略模型相结合的方法。应采用5P的经营策略。塔拉塔普需要在肯尼亚市场建立并维持下去。因此，目标人群中应该产生品牌价值(Magretta, 2013)。对于价值创造，波特斯价值创造模型被推荐给公司。肯尼亚人更喜欢实用的商品;商品应该是高质量和低价格(Magretta, 2013)。公司的汽车配件和汽车配件的价格应低于博世、Autospare等竞争对手。应该有不同的产品范围来吸引目标消费者。制定商品销售的综合营销策略。广播和电视是这个国家使用最广泛的媒体。对于广告，应该有策略，包括直接营销销售，使用电视和广播(Magretta, 2013)。在公司运营的第一年，品牌认知度至少要达到15%。

加拿大论文润色：综合营销策略
与当地社区联系，在肯尼亚举办的汽车博览会上做广告。主办多场有关汽车零件的本地社区展览。制定供应商和经销商的管理策略，对供应商进行品牌的严格要求教育。通过对肯尼亚对外直接投资政策的分析，发现该国也遵循着实用主义民族主义。选择的进入方式是通过市场寻求FDI模式。合营企业是为公司规定的。选择合资公司的原因是肯尼亚市场对公司来说是一个新的市场。为了全面了解当地的商业实践，了解当地的文化，我公司初步建议成立合资企业。所选择的FDI模式为垂直外商直接投资(FDI) (Kinyeki, and Mwangi, 2013)。偏好垂直FDI的原因是业务的上流和下流是基于事件发展起来的(Lankhuizen, 2014)。该模型具有较强的鲁棒性、动态性，适合于进入新市场的企业。因此，该模型得到了优先考虑。

加拿大论文润色：综合营销策略

While formulating strategy for a company, there is no single strategy or academic theoretical model. There is a need for creation of a strategy that is a combination of multiple strategies. For Tara tap, a combination of Porters national competitive theory and Mintzberg model of emergent strategy is prescribed. 5P of business strategy should be employed. Taratap needs to establish and sustain in the Kenyan market. For this purpose, there should be brand value generated among the target demography (Magretta, 2013). For value creation, Porters value creation model is recommended for the company. Kenyan people prefer goods that are functional; merchandise should be of high quality and lower prices (Magretta, 2013). Car accessories and automobile spare parts of the company should be priced lower than the competitors such as Bosch and Autospare. There should be differential product range to entice the target consumer. To develop an integrated marketing strategy for the sales of goods. Radio and television are the highly used media in the country. For advertising, there should be strategy that includes direct marketing sales, using television and radio (Magretta, 2013). Brand recognition for the company should be at least 15% in the first year of operations.

加拿大论文润色：综合营销策略
To connect with the local community to advertise in the Autoexpo exhibition held in Kenya. To sponsor a number of local community exhibition regarding automobile parts. To have a supplier and distributer management strategy and provide education for the suppliers about the exacting demands of the brand. From analysis of the FDI policy of Kenya, it has been found that the country also follows pragmatic nationalism. The chosen mode of entry is through market seeking FDI mode. Equity joint venture is prescribed for the company. Reason for choosing equity joint venture is that Kenyan markets are a new market for the company. To fully comprehend the business practice and understand local culture equity joint venture is initially recommended for the company. The chosen mode of FDI is through vertical Foreign Direct Investment (FDI) (Kinyeki, and Mwangi, 2013). The reason for preference towards vertical FDI is that up streaming and down streaming of operations is developed based on the events (Lankhuizen, 2014). This model is more robust, dynamic and suitable for a company that is entering a new market. Hence, preference has been given to this model.

代寫essay：會計的工作

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代寫essay：會計的工作
會計的工作有時被稱為獨立審計員或稅務代理人。各種專業會計人員的工作往往被忽視，不被很好地理解。公司內部審計師、獨立董事和首席財務官之間有什麼共同之處?他們都是專業會計師，為擴大業務而工作。專業會計師不僅在非營利部門、公共部門、專業或監管機構和學術界等領域也發揮著其他作用。因此，專業會計師的角色和職責有助於它在當前複雜的商業環境中獲得合法性。財務報告是一個公司的主要關注點，會計人員總是站在第一線維護財務報告中的記錄。對於公司財務報告的發布，管理層被認為是非常重要的。因此，公司裡的專業會計師就在財務信息產生的源頭工作。它們與審計和稅收一起，對公司的穩定發揮著非常重要的作用。這反過來又有助於社會的進步。

代寫essay：會計的工作
但是，由於這些專業人員的職責和角色如此不同，公眾對他們所做的工作沒有適當的了解。因此，它們有助於為不同的工作和業務機構創建一個合法的框架。專業、稱職的會計人員是公司的基本資產。只有了解公司財務狀況的人才會被公司選中。具有挑戰性的問題是由專業會計師根據技能和對公司的了解提出的。除此之外，對會計人員進行培訓，讓他們採取客觀和務實的方法來解決棘手的問題，增加了他們的重要性。因此，這些是公司最寶貴的資產，特別是對中小型公司，他們是唯一受過培訓的專業員工。因此，他們的知識和各自的工作角色有助於公司達到監管機構制定的不同標準，從而使他們的職業變得相當重要和合法。

代寫essay：會計的工作

The work of accountants is sometimes mentioned to be as independent auditors or tax agents. The work of various professional accounts personnel is often ignored and not understood well. What is common between an internal auditor, independent director and chief financial officer of a company? They all are professional accountants working for expansion of their business. Not only are these other roles also undertaken by the professional accountants in the fields such as non-profit sector, public sector, professional or regulatory bodies and academia. Hence, professional accountant’s roles and responsibilities help it in achieving legitimacy in current complex business environment.Financial reporting is a major concern of a company and the accountants are always on the front-line to maintain the records in a financial report. For the release of financial report of a company the management is deemed to be very important. Hence the professional accountants in a company work right at the source where the finance information is generated. They along with auditing and taxation play a very important role to provide stability to a company. And this in turn helps for the progress in society.

代寫essay：會計的工作
But there is no proper public understanding of the work done by these professionals because of such divergent responsibilities and roles. Hence, they help in creating a legitimate framework for different working and business bodies.Professional and competent accounting personnel are basically assets to the company. Only individuals which have knowledge about the financials of a company are chosen by the company. Challenging questions are asked by the professional accountants according to the skills and understanding of the company. Besides these the training given to the accountants to undertake objective and pragmatic approach to solve tough questions increase their importance. These are thus the most valuable asset to the company especially for medium and small companies where they are the only trained and professional employees. Hence, their knowledge and their respective job roles help the company to achieve different standards made by regulators and thus making their professions quite important and legitimate.