Harvey Norman is Australia’s leading retailer showroom. Harvey Norman sells direct in its point of sale stores and also through its websites. Harvey Norman is based out of Australia and is also present in international locations such as Singapore, New Zealand and others. The own store and online distribution methods of Harvey Norman works for them as they are seen to make their retailing more expert oriented. For instance in opening the superstores in Australia and when selling computer oriented products Harvey Norman ensured that the people selling the products in the stores took lessons with the product distributors such as Microsoft, this ensured that the floor sellers who worked in the shop and interacted directly with the consumers could present accurate information to the customer.
The company Bonds on the other hand opened its first online store only in 2011 and its own store in 2012. Before the opening of its own stores Bonds brand was sold in Australia by means of other distribution channels. It was sold via other retailers or through supermarkets and more. These are hence indirect channels. Although selling its products in indirect channels Bonds had its own brand name and hence even when sold in indirect channels Bonds would have maintained brand name and reputation. However, it stands to gain more advantage in having more direct channels, through its own store and own website online presence.