新西兰广告学论文代写：在线分销

新西兰广告学论文代写：在线分销

哈维·诺曼是澳大利亚领先的零售商陈列室。Harvey Norman在其销售点和网站上直接销售。哈维·诺曼是澳大利亚人，也在新加坡、新西兰等国际地区。哈维·诺曼的店铺和在线分销方式使他们的零售业更加专业。例如在澳大利亚和打开超市当面向销售电脑产品哈维诺曼确保人们在商店销售的产品学与产品分销商,如微软,这确保地板卖家在商店里工作,直接与消费者互动会给客户提供准确的信息。

另一方面，该公司的债券在2011年开设了第一家在线商店，并在2012年开设了自己的门店。在开设自己的商店之前，债券品牌通过其他分销渠道在澳大利亚销售。它是通过其他零售商或超市出售的。这些都是间接的渠道。虽然通过间接渠道销售其产品有自己的品牌名称，因此即使在间接渠道销售债券也会保持品牌名称和声誉。然而，它在拥有更直接的渠道、通过自己的商店和自己的网站上拥有更多的优势。

新西兰广告学论文代写：在线分销

Harvey Norman is Australia’s leading retailer showroom. Harvey Norman sells direct in its point of sale stores and also through its websites. Harvey Norman is based out of Australia and is also present in international locations such as Singapore, New Zealand and others. The own store and online distribution methods of Harvey Norman works for them as they are seen to make their retailing more expert oriented. For instance in opening the superstores in Australia and when selling computer oriented products Harvey Norman ensured that the people selling the products in the stores took lessons with the product distributors such as Microsoft, this ensured that the floor sellers who worked in the shop and interacted directly with the consumers could present accurate information to the customer.
Bonds
The company Bonds on the other hand opened its first online store only in 2011 and its own store in 2012. Before the opening of its own stores Bonds brand was sold in Australia by means of other distribution channels. It was sold via other retailers or through supermarkets and more. These are hence indirect channels. Although selling its products in indirect channels Bonds had its own brand name and hence even when sold in indirect channels Bonds would have maintained brand name and reputation. However, it stands to gain more advantage in having more direct channels, through its own store and own website online presence.