加拿大论文代写：差异化战略

加拿大论文代写：差异化战略

IBM差异化策略的主要代表之一是IBM。该公司专注于相对有限的技术产品和服务，质量相对较高，但价格昂贵。公司拥有多样化的产品和服务，包括笔记本电脑，大型计算机，服务器和其他各种与电脑相关的活动。 2004年，IBM与联想结成战略联盟，导致全球第三大PC供应商和制造商的成立（Gongla＆Rizzuto，2006）。

加拿大论文代写：差异化战略
汉堡王
在快餐业内，汉堡王是一家成功采取差异化战略的公司。一个品牌能够区分自己的一个重要途径就是通过提供优质的产品和服务质量，汉堡王刚刚做到了。汉堡王已经成功地从其他快餐产品中脱颖而出，因为其战略重点在营销和推广其品牌，同时生产高品质的产品。汉堡王在其广告中强调了高质量的“火焰烤”汉堡的重要性（Shimizu，2009）。虽然公司的产品比竞争对手要贵，但要认识到客户强调优质永远可以胜过竞争对手是非常重要的。通过采取积极的差异化战略，开发高度独特的食品加工过程，公司可以自行决定而不是与其他快餐连锁店竞争。

加拿大论文代写：差异化战略

One of the prime exponents of the differentiation strategy is IBM. The company focuses on a relatively limited range of technological products and services with relatively high quality but at a premium price. The company has a diversified range of products and services which includes laptops, mainframe computers, servers and various other activities related to computers. In 2004, IBM made a strategic alliance with Lenovo and this has led to formation of the 3rd largest pc supplier and manufacturer in the globe (Gongla & Rizzuto, 2006).

加拿大论文代写：差异化战略
Burger King
Within fast food industry, Burger King is a company which has successfully adopted a differentiation strategy and has made a name for itself. An important way through which a brand can differentiate itself is by producing superior product and service quality and Burger king has just done that. Burger King has been successful in differentiating itself from other fast food products as its strategy focuses on marketing and promoting its brand as it simultaneously produces high quality products. Burger King has stressed on the importance of high quality “flame-broiled” burgers within its advertisements (Shimizu, 2009). Though the company’s products are relatively more expensive than its competitors, it is highly important to realize the fact that customers emphasize on the fact that superior quality can always overpower rivals. By adopting an aggressive differentiation strategy and developing a highly distinctive food process, the company has been able to dictate on its own terms rather than competing with other fast food chains.