Strategy as well as objective of the competitors
Marketing channels are the most efficient strategies that are implemented by the competitors. Among all these channels, sponsored searches, email campaigns, portal marketing or advertisement and programs for syndicated stores are significant.
Coalition with the top-notch partners is a step taken by the competitors to increase the sales volume by referring the consumers towards their own websites (Petit, 2014). The strategic management related to the competitors of ebay is based on the business models that indicate towards customer centric entrepreneurship so that their product and service values will be driven for the needs and satisfaction of the consumers. Therefore, this factor can be considered as a possibility of threat for ebay.
Capabilities of the competitors
Competitors’ capabilities of having satisfied customers and a strong escalation in the rate of satisfied customers are one of the fundamental threats which may get in the way of progress related to ebay.
Financial position of the competitors
Amazon is one of the leading competitors of ebay which is also a prominent online retailer that gives tough competition to ebay (Ferguson, 2013). The net revenue of this company by 2008 was around 19 billion US dollars and hence, this point which denotes the financial position of the competitors can be considered as a primary threat for ebay.
Moreover, the comparative analysis of ebay’s competitive position in the various markets can be critically analysed by considering some other factors like.