加拿大代写论文-连锁酒店的管理实践

在加拿大代写论文-连锁酒店的管理实践中，营销的力量可能来自于通过扩大市场获得更高的知名度。知名度的提高有助于连锁酒店利用报纸、广播和电视等大众传媒手段，不断取得宣传活动的成功。连锁酒店有能力为员工和顾客提供额外的服务。连锁酒店也以标准化服务和精简关键业务的产品而闻名。这种标准化有助于跨操作过程的扩展，从而导致对性能和资源管理需求的共同理解。由于酒店连锁经营的高度复杂和法律要求的增加，一些酒店连锁意识到了聘用酒店管理专业毕业生等专业人才的谨慎性(O’neill & Mattila, 2010)。随着更好的专业化和专业化，对公司运营需求的理解也会提高。从这个角度来看，连锁酒店已经成为酒店行业培养良好管理实践的因素。接下来有关加拿大代写论文-连锁酒店的管理实践分享给大家阅读。

The power of marketing in hotel chains is possible from gaining enhanced visibility by greater reach of market. The increased visibility helps the chain hotels in using mass media devices like newspapers, radio, and televisions for repeated success of campaigns. Chain hotels have the ability of providing extra services to employees and customers in the chain. Chain hotels are also known for standardizing services and products for streamlining the key operations. Such standardization is helpful in extending across operational procedures that result in common understanding of requirement for the management of performance and resources. Due to the highly complex operations and increased lawful requirements of hotel chains, several hotel chains realize the prudence of hiring professionals like graduates from the field of hotel management (O’Neill & Mattila, 2010). With better specialization and professionalism, there is improved understanding about the operational needs of a company. From this perspective, chain hotels have become factors incubating good practices of management in the hospitality industry. Further ahead, due to the large size of chain hotels, they have better and more options to raise capital for growth. They have options for borrowing from savings and loans, banks, and other financial institutes, or even stock market through issue bonds. However, there are some disadvantages as well related to legal forces, financial strain, and operational constraints (O’Neill & Kim, 2009). Every chain hotel has a program of quality assurance in some form where there is performance of surprise inspection. If such standards are violated repeatedly, there can be loss in rights of franchising. Further ahead, though there are better financing opportunities, there are some financial strains as well due to the vast resources. In addition, the complexity of chain structure enables various legal factors due to various contractual segments of the business (Assaf et al., 2010). However, independent operators at times find it difficult to handle multiple units of their hotels since the needs, challenges and implication for each hotel and spas are different. This is important to understand the benefits and costs of the chain affiliation for the independent operator in order to direct the brand towards the future growth and success (O’Neill and Carlbäck, 2011).

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