加拿大论文代写：玛莎百货

加拿大论文代写：玛莎百货

它使用心理细分、行为细分和概要文件分割。它还使用多营销策略这是他们从竞争对手的区分因素。随着科技进步的公司也取得了最佳使用电子商务平台,加快他们的业务。从很长一段时间里,公司给予重视的焦点和直接营销策略使他们赢得顾客。他们总是基于对消费者需求的营销策略,生活方式和不同的文化(Sieff,1991)。他们建立了这些策略记住他们的终极目标。他们已经与一些独特的和战略的方式推广他们的产品和服务总是分开他们从等竞争对手的差距,H&M,等。今天,越来越不确定市场的快速变化要求更多的战略措施,更有效的营销策略和更创新的方式促销和沟通利用机会出现在市场。本文主要集中讨论了策略通过玛莎百货在扩大其营销策略和战术通信策略。

加拿大论文代写：玛莎百货

It uses Psychographic segmentation, Behavioural segmentation and Profile segmentation in this regard. It also uses multi-segment marketing strategy which is a differentiating factor for them from their competitors. With the technological advancement the company has also made optimum use of the e-commerce platforms to accelerate their business. From a long time, the company gave importance to focus and direct marketing strategies that have led them win their customers. They have always based their marketing strategies on the consumer needs, lifestyle and different cultures (Sieff, 1991). They have built these strategies keeping in mind their ultimate goals and objectives. They have gone with some unique and strategic way of promoting their products and services which have always separated them from their competitors like The Gap, H&M, etc. Today, the increasingly rapid change in the uncertain market calls for more strategic steps to be taken, the marketing strategies to be more impactful and more innovative ways of promotion and communication to capitalize the opportunities present in the market. This paper is primarily focused on discussing the strategies adopted by Marks and Spencer in expanding its marketing strategies and tactical communication strategies.