The main fact cannot be denied that the market of China is too huge and cannot be ignored. Also, it is known for providing excellent opportunities for expanding within the market for the companies of the US. The business of China is booming at a fast pace and the spending capacity of the consumers of China is also at a hike.
1.1Research Objectives and Aims
The thesis will be aiming on giving detailed information about the current background of economy within China and the level of effectiveness of strategy for entering the market to aim successfully in establishing a company within the market of China. Along with several researches, literature review and case study along with an analysis of research, the study will be aiming to provide an entire picture for the investors for identifying the points of vantage needed for:
Implementation of the strategy for getting an improved stronghold within the economy of China
Discussion on the scene of changes and trends at the international stage and the growth of China will be compared
To get an in-depth knowledge of current policy that affect standards of industry
Future opportunities for the international enterprises
Hypothesis 1: Types of Strategies for entry in international market
Hypothesis 2: The external environment of China is dynamic or stable?
Hypothesis 3: The nature of policies in the Chinese market
Hypothesis 4: Opportunity of success in future