It is evident that the public relations profession has started becoming gendered profession. Since the early years of 1980s, this particular field has started feminising all across the globe, as larger number of women has started making an entry in the profession. In the United States of America, 70 per cent of professional in the field of public relations had been females. Even though not being so high, females are still entering the professionalism of public relations in a significant manner in Sweden, Germany and Netherlands (Daymon& Demetrious, 2010). There are a number of consequences regarding gender issues or feminization over the credibility related to the profession, the power held by the organization, the position held by the female professional of public relation within the organization, and the perspective of women over the profession of communication.
Due to the increased issues based on gender, the profession of public relations have started to become a question regarding the differential of power that include the difference between power in the hands of women and men in the positions of management within the organization (Daymon& Demetrious, 2010). Power as well as the point- of- view of power is known to be major explanations with respect to chasm amongst men and women in the field of management. It has been concluded by Grunig et al that there is known to be a cycle for women within the management and this cycle is related to being powerless (Daymon& Demetrious, 2010). Women are known to be within a complex situation of organization, where the power is also perceived, even though it is not actual. Stereotyping on the role of sex within a society results in making people perceiving females with less power or empowerment in comparison with what they actually are (Daymon& Demetrious, 2010). This results in distorting the individual perception of women with respect to their power within the organization.