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加拿大代写论文:诺基亚

加拿大代写论文:诺基亚

然而,诺基亚在2010年之后的情况发生了变化,当时智能手机技术和设备在客户中越来越受欢迎。通过宣传关于智能手机设备的吸引人的功能,规格和实用性的信息,一些手机品牌影响了全球诺基亚的市场地位和主导地位。诺基亚试图通过推出基于Windows的智能手机设备而不是推出基于Android操作系统的设备来发挥其市场影响力(Schütte和Ciarlante,2016)。

加拿大代写论文:诺基亚
然而,该组织仅仅基于自己的品牌名称向客户销售产品并不容易。由于其基于Windows的智能手机设备的衰落,使得诺基亚处于具有挑战性的市场地位,提高了客户对安卓技术和基于操作系统的智能手机设备的更好的可用性和灵活性的认知度(Zeugner et al。,2015)。即使在目前的市场情况下,诺基亚也试图通过推出新的基于Android的智能手机设备来复出,但市场竞争比组织以前更高。现代消费者不会仅仅通过看品牌名称就购买智能手机。提高产品知名度使得他们在购买任何产品和公司之前搜索详细的产品信息,从而提供更好的功能,产品通常赢得比赛。考虑到目前的市场形势,诺基亚推出了基于Android的新型智能手机设备,如诺基亚5和诺基亚6,其中包括产品技术规格信息,而不仅仅是宣传品牌名称(East et al。,2016)。

加拿大代写论文:诺基亚

However, the situation for Nokia changed after 2010, when smartphone technology and devices were getting increasing popularity among customers. Through promoting information about attractive features, specifications and usefulness of smartphone devices, several mobile phone brands affected the market position and dominance of Nokia across the world. Nokia tried to make its market impact through introducing Windows based smartphone devices rather than introducing android OS based devices (Schütte and Ciarlante, 2016).

加拿大代写论文:诺基亚
However, it was not easy for the organisation to sell the products to the customers just based on its own brand name. Increased product awareness of customers about better usability and flexibility of android technology and OS based smartphone devices puts Nokia in a challenging market position due to the decline of its windows based smartphone devices (Zeugner et al., 2015). Even in current market situation, Nokia is trying to make a comeback through introducing its new android based smartphone devices but market competition is higher than the previous for the organisation. Modern generation customers do not buy smartphone devices just by seeing the brand name. Increased product awareness makes them search for detailed product information before buying any product and company offering better features with products generally wins the race. Considering this present market situation, Nokia promotes its new android based smartphone devices like Nokia 5 and Nokia 6 through including information about technical specifications of the products rather than promoting the brand name only (East et al., 2016).