The boundary-less business environment in terms of geographical space has promised online shoppers an individual autonomy, a sense of liberty and a form of convenience. With the emergence of virtual spaces, various concerns have been raised in regards to consumer privacy, consumer rights and confidentiality of data. Hence, various laws have been affected by e-commerce activities, such as: privacy laws, commercial laws and consumer laws. There are various issues faced by companies and customers through e-commerce, such as:
Electronic contracting: A contract is happened when an offer is accepted and a particular aim to develop this contract presents with legal relations. The contract is agreed by signature or handshake. But in e-commerce, offer and acceptance can be created through electronic channels. In this, both parties are not meeting directly or face-to-face during the contract. So, it raises various legal issues such as binding of electronic contract and use of this as evidence in the event of dispute. Along with this, it generates uncertainty regarding the creation and enforcement of e-contracts.
Digital signature: The United Nations Commission on International Trade Law (UNCITRAL) explains the importance of traditional handwritten signature. A signature is helpful to recognize a person and it provides assurance about the participation of a person in the contract. On the other hand, electronic signature means any method of signing an electronic document.