personal statement 代写：电商企业的竞争

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personal statement 代写：电商企业的竞争

亚马逊、沃尔玛、百思买和EBay被发现是该公司的主要竞争对手。Office depot曾是斯台普斯公司的有力竞争者(Stutz, 2015)。除此之外，阿里巴巴(Alibaba inc .)和Office depot如今已成为史泰博公司(Staples Company)的一部分。因此，预计该公司将加强其基础，增加销售。在销售方面，亚马逊是史泰博的主要竞争对手。他们有多样化的产品和迎合更广泛的观众。他们在全球许多市场都有稳固的立足点。战略收购和高效的物流系统使公司得以成长，并成为史泰博的主要竞争对手。建议史泰博采取更多的产品差异化战略。他们应该从销售专业办公产品发展到包括其他相关产品。扩大目标人口结构的范围将使史泰博受益。它们与史泰博获得的品牌形象相似。这两个品牌都有很强的品牌意识。
主要区别在于，Staples也在传统的实体零售店开展业务(Stutz, 2015)。可靠性增加，因为它的物理存在。这实际上是史泰博的一个优势。亚马逊试图以零利润率销售其产品。这个因素不会帮助公司获得利润。这些都是史泰博需要集中精力提高销量的关键因素。亚马逊、沃尔玛和阿里巴巴是该公司的三大主要竞争对手。它应该关注每个公司的某些方面。亚马逊拥有最好的物流系统。公司越来越重视营销工作。沃尔玛拥有零售店和在线业务。他们销售各种各样的产品，涵盖了混合动力车的消费者。公司应该警惕这个因素。阿里巴巴是一个b2b电子商务网站(Pride and Ferrell 2016)。它们正在各领域建立并不断壮大。因此，史泰博需要关注这家公司。综上所述，史泰博应该融入这些公司的一些基本理念，以提高其品牌形象和销量。

personal statement 代写：电商企业的竞争

Amazon, Walmart, Best buy, and EBay are found to be major competitors for the company. Office depot was once a very serious contender for Staples Company (Stutz, 2015). Apart from this, Alibaba inc, and Now Office depot have become a part of Staples Company. Hence, it is expected that the company would strengthen its base and increase sales. In terms of sales, Amazon is the major competitor for Staples. They have diversified products and cater to a wider audience. They have a strong foothold in many markets across the world. Strategic acquisitions and efficient logistics system have enabled the company to grow and emerge as a major competitor for Staples. It is suggested that Staples embark in more product differentiation strategies. They should grow from selling specialty office products to encompass other related products. Increasing the scope of the target demography will benefit Staples. They are similar to Staples in the brand image garnered. Both the brands have strong brand awareness.
Key difference is that Staples also operates in traditional brick and mortar retail stores (Stutz, 2015). Reliability increases owing to its physical presence. This is actually an advantage to Staples. Amazon tries to sell its product at zero profit margins. This factor will not help the company gain profits. These are the key factors that Staples needs to focus to increase sales. Amazon, Walmart and Alibaba are the three main competitors for this company. It should worry about certain aspects of each company. Amazon has the best logistics system. There is an increased focus given to marketing efforts by the company. Walmart has retail stores and online presence. They sell variety of products and cover the hybrid consumer. Company should be wary of this factor. Alibaba is a business-to-business ecommerce site (Pride and Ferrell 2016). They are strongly establishing and growing across the spectrum. Hence, this company needs to be watched by Staples. To conclude, Staples should incorporate some fundamental ideologies of these companies to increase its brand image and sales.

essay 評判：什麼是成長型戰略

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essay 評判：什麼是成長型戰略
另一方面，成長型戰略是指以公司整體增長為目標的戰略，如財富最大化、收入增加、利潤最大化、市場增長(客戶增加)等。它需要公司可能採取的各種戰略的協助。一個公司要想在市場上蓬勃發展，就必須更好地為顧客服務，提供高質量的產品或服務，如有需要，尋求多樣化，同時專注於通過增加銷售來增加收入。創新導向也有助於增長戰略，因為公司採用新的和創新的想法，以達到其客戶。它包括技術革新，以降低本組織的成本，提高效率和效率。財務導向追求的是公司的盈利能力。如何使公司的資本結構以最低的成本為公司所需的支出提供資金。投資決策是在公司財務導向策略的幫助下做出的。另一方面，產品導向是最重要的實踐之一，它以內部為中心，而不是以市場為導向。運用這種理念的公司，其目標是在市場上發揮自己的優勢。
他們用自己的能力提供最好的服務，但不考慮市場的需求。以產品為導向的公司專注於通過引導他們的生產方法為客戶提供最好的服務。產品的優勢生產反映了他們最好的生產能力。但這些公司忽視了一個事實，即市場需求也需要受到監管和照顧。如果他們的產品沒有市場，他們將如何處理這些產品?因此，戰略必須是銷售、產品和市場導向的混合。另一方面，增長導向使公司達到更高的水平。隨著銷售和生產水平的提高，他們達到了很高的目標，確保了公司的增長。但很多時候，公司失去了穩定。巴諾書店是一種零售商業模式。它側重於銷售導向策略。他們為顧客提供優惠。了解他們的需求、品味和偏好，並提供服務，如低價、免費送貨、免費的Wi-Fi連接零售店、種類繁多的書籍等，以吸引讀者。

essay 評判：什麼是成長型戰略

On the other hand, Growth orientation strategies are those which aim at the overall growth of the company, such as the wealth maximization, increase in revenue, profit maximization, market growth (increase in customers), etc. It requires the assistance of all various strategies that may be adopted by a company. A company to flourish in the market needs to serve its customers better, provide product or service of good quality, look for diversifications if required, and at the same time focus on increasing its revenue by increasing sales. Innovation orientation also helps in growth strategies as new and innovative ideas are adopted by the company to reach its customers. It includes technological innovations which reduce the cost of the organization with increase in effectivity and efficiency. Finance orientation seeks for the profitability of the company. How the capital structure of the company can be channelized to fund the expenditure required by the company at the least cost of the company. The investment decisions are made with the help of financial orientation strategies of the company. On the other hand, product orientation is one of the most important practices which are internally focused rather than market oriented. The company which uses this type of philosophy aims at playing at its own strength in the market place.
They provide the best service with their capabilities but do not look at the market’s wants or needs. Product oriented companies focus on giving their best to the customer by channelizing their methods of production. Production of goods on their strengths reflects their best possible production. But these companies ignore the fact that market needs are also to be supervised and looked after. If their products have no market, what are they going to do with those products? Thence, strategies must be a blending of sales, products and market oriented. Growth orientation on the other hand leads the company to a higher level. With the increased sales and production level, they achieve high targets and ensure growth for the firm. But many a time, the company loses its stability. Barnes & Noble Inc. is a retail business model. It focuses on sales orientation strategies. They offer great deals to their customers. Acknowledge their needs, tastes and preferences and provide services, like low pricing, free shipping, free Wi-Fi connections at retail outlets, wide range of books, etc. to attract readers.